Page 13 - 180560 Digital Marketing Brochure

Eligibility Search Engine Optimisation Gain an understanding of search Students will learn the theory behind

engine algorithms and how they
engine algorithms; learn the key
affect organic search results and Google Search and other search
websites, optimisation of website elements for creating an effective
Advanced Programmes for Class 12 pass outs. Postgraduate Programmes for graduates. content for the best possible search SEO strategy, including how to select
th
engine ranking keywords and perform keyword
research
Programme objectives Search Engine Marketing (SEM) Understanding Google Search Rule Students will be able to run paid
based personalisation of marketing
at Internet scale overview of Google advertising campaigns on search
engines
Adwords, Microsoft AdCenter and
Yahoo Search Marketing
Learn advanced social Master the process Manage backlash,
media tools and Create viral issues or complaints Inbound Marketing Learn how to attract potential Students will be able to analyse how
techniques to execute of organically mobile marketing online and build customers into the conversion effective a marketing campaign is and
driving traffic to funnel, convert prospects to leads draw more customers
compelling social campaigns positive perceptions
website / webpage using emails, convert traffic to leads
media campaigns of brands and nurture leads using emails
GUIDED PRACTICE POST MODULE 2 - 70 HOURS
Run email Acquire skills to How to build and
marketing Use analytical tools conduct market execute an integrated Advanced Programme in Digital Marketing & Branding Term 1+2+3
campaigns for your to analyse data from research to understand digital marketing
businesses and digital platforms what customers think strategy
brands and want Term 3
137 Hours
Module Name Objectives Benefits to students
Foundation Programme in Digital Marketing & Branding Term 1
Business Perspective on Customer value, satisfaction and Students will be able to drive value
Marketing relationships, customers’ buying for the business digitally
Term 1 behaviour, digital value for
customers, employees, channel
72 Hours partners and wider stakeholders
Module Name Objectives Benefits to students Market Research – Primary and Learn how to design a research plan, Students will learn various types of
Secondary analyse the data gathered and data collection techniques during
Overview of Marketing, Learn about the fundamentals Students will be able to expand their accurately interpret and the marketing research process and
Digital Marketing and of marketing and digital media skill set by learning how, what and communicate survey reports, how to evaluate and assess it and
Opportunities why of marketing and its importance translating the results into practical how to create an effective survey
recommendations, focus on the
consumer decision-making process,
Website Fundamentals Learn about the use of website layout Students explore the prevailing tools highlighting the key moments from
and Tools and design, content management and standards used in the field of identifying a need to buy and
system & webmaster tools digital marketing consume a product
Social Media Marketing Learn the use of social media tools Students will create and evaluate Online Reputation Management Learn how to build a robust and Students will be able to shape
and platforms to design, manage and a comprehensive social marketing sustainable online reputation, the positive perceptions of brands
optimise social media campaigns to strategy positives of building a strong online and on social media such as
promote growth and position your participatory culture, how to manage Facebook, Twitter, Snapchat and
brand in the global digital social media issues based on other social media platforms in
marketplace real-life examples, how to manage a today’s world
crisis and respond appropriately
Content Planning & Promotions Learn about how to plan content for Students will be able to develop across multiple platforms
different marketing channels effective content that works for
marketing campaigns Managing Digital Initiatives Learn how to develop an effective Students will be able to champion
digital strategy while getting a the digital strategy for businesses
Email Marketing Learn about important email Students will develop an adaptive, hands-on understanding of tools and and brands
marketing strategies such as inbound approach to sending emails frameworks used for digital strategy
Deliverability Effective Email Content, that provide value and drive growth
and Customer Acquisition Strategies for business Customer Relationship Learn about market place listing and Students will be able to increase
Management managing consumer experience with e-commerce conversion rate for
GUIDED PRACTICE POST MODULE 1 - 70 HOURS the listings different businesses and brands
E-commerce Optimisation Learn about market place listing and Students will be able to increase
Professional Programme in Digital Marketing & Branding Term 1+2 managing consumer experience with e-commerce conversion rate for
the listings
different businesses and brands
Client Management Learn leadership skills to manage Students will be able to effectively
Term 2 complex digital marketing client interface with digital marketing
72 Hours projects clients to ensure their success
Module Name Objectives Benefits to students Professional Skills Training Learn tools and skills that provide Students will be able to develop an
valuable insights needed at all levels aptitude and a personality which will
Digital Analytics Learn about Google Analytics, Students will be able to run various in an organisation and help create a help them in getting a job and
Content Performance Analysis, analytics on marketing campaigns positive first impression, crack starting a successful career in the
Visitors Analysis, Social Media and draw insights from them for interviews, give effective field of digital marketing
Analytics taking action presentation and thus become a role
model at work
Mobile Marketing Plan your marketing strategy Students will learn about the types
according to OS functions.Test, plan, of campaigns best suited to mobile
schedule and measure the success devices and how to create them and
of a mobile strategy. Apply good also the different aspects of
practices to enhance mobile UX engagement on mobile devices, the
performance value of responsive design and
engagement practices leveraging
10 video and interactivity DIGITAL MARKETEER 11