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Plan your career with us Case

India’s most trusted education Studies

brand for over 36 years. Domino’s Paper Boat Sails
via Alexa

We are the global leaders in skill and talent development. We offer multi-disciplinary to Success
learning management and training delivery solutions to corporations, institutions and Paper Boat is a brand of traditional
individuals in over 40 countries. Indian juices and drinks by Hector
A world-leading, technology-driven, skill development organisation. And the first choice of Beverages. This young and vibrant
smart students and professionals. At NIIT, we believe that our actions speak louder than brand has made an emotional
our words. connect with consumers in a short
Domino’s became the first HP Lubricants span of time.
Present in over 40 countries Associations company in the quick-serve Roads The challenge
restaurant industry to support
ordering by way of Amazon that Honk
IIM Lucknow, KPMG, Echo’s digital assistant, Alexa. In the new era of marketing,
The challenge Paper Boat needed not only to
Microsoft The challenge create brand awareness but also an
emotional connect with its target
NH1 in North India, along the
User behaviours are changing in Jammu-Srinagar Highway, is audience.
Past Recruiters the digital sphere, more and notorious for hairpin bends that The solution
more people are using voice make it one of the most
commands to carry out tasks dangerous highways in the world.
IBM, Accenture, Sapient, they once would have tapped Leo Burnett India in collaboration Paper Boat’s marketing strategy
through steps on an app for. The with HP Lubricants decided to do moves around nostalgia and
Microsoft, HCL, ICICI Bank, use of digital assistants such as something about this. simplicity in its storytelling campaign.
Alexa, now makes it easy for Paper Boat beautifully utilized social
Yes Bank, Axis Bank, people to do a range of activities. The solution media for sharing stories with its fan
Kotak Bank & more following. The platforms Facebook,
Twitter, Instagram and YouTube
The solution The #RoadsThatHonk initiative
35 Million Learners installs SmartLife poles that use mainly use content to interact with
In order to stay on top of trends radar technology across the customers. Every activity from
and allow users to order a pizza dangerous bends, alerting flying kites to running behind
in a convenient way, Domino’s speeding drivers to avoid rickshaws, to playing indoor games
upgraded its ordering platform to collisions. The poles are installed helped in making Paper Boat a point
allow customers to order via at key intersections and use an of conversation.
Amazon Echo’s digital assistant advanced networked device to
Alexa. combine wireless technology, The results
radar systems and an
Customers were asked to create anti-collision warning system, all The motto to ‘touch the lives of
user profiles through Domino’s powered by solar PV modules. people with emotions’ became a
website, create an easy order So whenever a truck crosses a huge success through the video
and enable the Domino’s skill pole, it honks, warning drivers posted on YouTube, which received
through Amazon’s Alexa app so that are coming from the other 40+ thousand views in just 5
that they can have a pizza side of the bend! months. The company is already
ordered by saying “Alexa, open planning to launch more variants, at
Domino’s and place my Easy The results least 25 in total. The brand is
Order.” In the future, perhaps you available on more than 20,000 retail
would be able to tell Alexa to Apart from winning a lot of outlets having tie-ups with coffee
simply “order pizza” and Alexa awards internationally, this chains like Barista, airlines such as
would be smart enough to initiative also managed to save Indigo and Jet Airways and hotels
connect the request! hundreds of lives, with the such as Westin and Trident.
NIIT University, a not-for-profit institution established by the State Legislative of Rajasthan, inherits more than The results accident rate along the
three decades of its rich experience, know-how and global reputation of the NIIT group. highway going down by almost Inception
20% in two months.
It’s early stages for the
NIIT University is equipped with state-of-the-art, technology-based teaching and a strong research-focused technology but as sales
curriculum. The strong reputation for trust, innovation and technology that has been created by NIIT Limited increase for Amazon Echo, campaignindia
provides a powerful platform for NIIT University. we expect this trend to
become the norm.
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