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prevailing in the meat industry, such meat keeps its appetizing color and
as the high levels of humidity in convinces with an extremely tender
production and logistics. “If fibrous structure.”
materials, such as cardboard, absorb
moisture, the fibers start to expand, OSI Europe is proud for implementing
which can cause the carrier to bend. this new packaging concept so
This is why the carriers need to have quickly and for bringing it to the
excellent flatness. For this reason, market first. Since the spring of 2018,
we performed numerous tests under the company has been successfully
cold and humid circumstances in supplying all NETTO Marken-
our own laboratory and in SEALPAC’s Discount stores in Germany with beef
Experience Center in Oldenburg, steaks packaged in FlatSkin®. The
Germany, to ensure a smooth positive feedback from the retailers
packaging process and excellent underline the success of FlatSkin®. Markus Holler, Group Operations Director at OSI
optics at all times”, explains Manfred The responsibles at OSI Europe Europe
Grupp, Sales Manager at Van are particularly pleased about the By allowing consumers to dispose of the
Genechten Packaging. By using the fact that, despite a completely new components separately, we support better
optimal peel material, an excellent packaging process, they received no recycling.
match of cardboard and skin film complaints after many thousands
is guaranteed, as well as a reliable of delivered packs. The company barrier to survive on the market”,
seal of the packaging. In addition, a can be regarded as a pioneer for emphasizes Burkhard Meyer. “For
large-sized peel tab allows for easy bringing more sustainability to fresh food products, due to the
opening of the skin pack. the self-service meat segment, required water vapor barrier, oxygen
hence creating a strong buzz in the barrier and hermetic seal, there is no
POsITIVe FeedBack FrOM market. Now the use of FlatSkin® real alternative to plastic. That is why
reTaIl is to be gradually extended to other we are all challenged to think about
The result is convincing: FlatSkin® countries. sustainability in different ways”, says
not only ensures savings in plastic. Marcel Veenstra. Manfred Grupp
The excellent two-sided printability PlasTIc PackagIng MaTerIals from Van Genechten Packaging
of the cardboard carrier, which – as MucH as necessary, as concludes: “With FlatSkin®, we
offers sufficient place for branding lITTle as POssIBle have impressively shown that it is
and product information, makes the How will this development indeed possible to replace parts of
additional sleeve, often required for continue? All the partners involved the plastic packaging with other
skin products, unnecessary. “With in the FlatSkin® project agree that materials, such as fiber.”
the new packaging system, the efforts should be made towards an
filling rate of the transport boxes is even more efficient use of resources.
also higher, which in turn reduces OSI will continue to focus on The recyclability of SEALPAC’s FlatSkin® system
the amount of trucks on the road. more sustainability through better Easy removal of skin film and polymeric layer
Furthermore, not only do we use recyclability and further reduction of from the cardboard allows for separate waste
disposal
less material for packaging, but by consumables. “We are investigating
separating and disposing of the the extent to which the thickness
components separately, we support of our packaging can be reduced
better recycling”, says Markus while maintaining the same level
Holler, Group Operations Director of protection for our products”, says
Europe at OSI. FlatSkin® is used Markus Holler.
for the premium products within
OSI’s product portfolio. Robert Zeller, Film manufacturer Wentus is also
Sales Director Meat Solutions at working on further reduction of film
OSI, emphasises: “Most important, thicknesses, as well as on recyclable
our customers receive the highest mono materials, such as PP-based
quality. Meat products, such as film. “This single-material packaging
our steaks, mature very well in must be as powerful as common
the packaging. After opening, the solutions, for example have a high

Food Marketing & Technology 49 March 2020