Page 84 - Year-Long Plan_Neat

Lesson Plan 4

Subject(s) Area: Business Communication: Technical Business Communication

Time: 50 minutes

Materials:
 Computer
 Handout
 Notebook
 Journal

Overview:
The fourth lesson of this unit will specifically focus on the technological form of business
communication. The class will begin with the teacher showing various examples of local technological
business communication (eg. websites, television commercials, radio advertisements, etc.). The teacher
will then lead the class in a discussion that analyzes why the technological business communication in
each example was appropriate or inappropriate, as well as what would have made a negative example
more effective.

Teacher will distribute handout and explain how to complete the activity and provide them with a
computer to use. Based on their evaluations of various local business websites, students will share with
the class what business they believe has the best website and why.

Activities:
 Analyzing technological business communication as a group
 Evaluate websites of local businesses

Possible Website/Commercial examples:
 Bismarck Tribune
 Basin Electric
 Armor Interactive (website, radio ads)
 Dakota Community Bank (website, commercials, radio ads)
 Bismarck-Mandan Home Builders Association
 Active Life Chiropractic (website, commercial)
 Prairie Rose Family Dentists (website, commercial)
 Image Printing (website)
 Midco Communications
 Expressway Hotels (website, commercial, radio ads)
 Glasser Images (website, commercial)
 Modern Eyes (website, commercial, radio ads)
 Eye Center of the Dakotas (commercial, radio)