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real estate and my point of view about investing in real estate? Or, Why,
                while  so  many  people  were  panicking,  was  I  excited  about  buying  more

                property?
                    The answers to those questions are provided in this chapter through two
                financial concepts: control and leverage.
                    As stated repeatedly in this book, the rules of money changed after 1971

                and 1974. There are new rules, and a new capitalism. In 1974, millions of
                workers began losing their paycheck for life, known as a defined benefit
                pension. They now had to save and invest for their retirement in defined
                contribution  pension  plans.  The  problem  is  most  people  have  very  little

                financial  training  or  education  in  order  to  invest  for  their  retirement
                properly. Another problem is the new rules of capitalism require workers to
                invest in assets they have no control and no leverage over. During market
                crashes,  all  most  can  do  is  watch  helplessly  as  the  financial  hurricane

                whipsaws their wealth and financial security.
                    The new capitalism puts millions of workers’ money into investments
                that allow them very little control or leverage. Because I have control over
                my investments, in this example a 300-unit apartment house, I am not as

                affected by market crashes. Because I have control, I am confident about
                using  a  lot  more  leverage.  Due  to  control  and  leverage,  I  can  achieve
                greater wealth, in less time, with very little risk, and minimize the effect of
                the booms and busts of markets on my investments.




                The Market Has Been Crashing for a Long Time



                As I wrote earlier, USA Today did a survey and found that the greatest fear
                in America was not terrorism, but the fear of running out of money during
                retirement. After August 9 and 10, 2007, I am sure that fear spread a little

                further.
                    The people who are worried have good reason to worry. When you look
                at the two charts below, you can see the effect of the rule changes of 1971
                and 1974 on the value of the stock market. As you can see, the market has

                actually been crashing for a long time.
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