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just be bad or wrong partners for you. For this 300-unit apartment house
                project to work, I must be sure I have good partners. My partners are my

                wife, Kim; Ken; and Ross.  We have done many deals together and have
                made a lot of money. We have also run into many problems, and in solving
                the problems have become smarter and better partners.




                2. Good financing. Real estate is primarily a function of financing. Many
                people  say,  “Location,  location,  location.”  I  say,  “Financing,  financing,
                financing.” If you can secure good financing, the deal works. If you have

                bad financing, the deal will not. To illustrate my point, let’s say the seller
                says, “I want $35 million for my $17 million apartment complex.” If the
                seller lets me finance the $35 million purchase price at $1 a month for 30
                years with a balloon payment of $35 million at the end of the term, I would

                take  the  deal  and  give  the  seller  the  asking  price.  At  $1  a  month  for  30
                years, I can afford to pay $35 million for a $17 million property. As they
                say in the world of finance, “I’ll give you your price if you will give me my
                terms.”

                    I  know  some of  you  think $35 million is just an extremely ridiculous
                example. It actually is not. In the world of finance, paying ridiculous prices
                is pretty common. It is often just a matter of who the buyer and seller are
                and their ability to use the power of finance to achieve their goals.

                    For example, a few years ago, a piece of property came up for sale near
                my office. When I asked the broker what the price was, he said $2 million. I
                laughed, said he was joking, and left. At best, I thought the property was
                worth $750,000. Today, a major hotel chain is putting a flagship property on

                that piece of dirt. I do not know what that piece of dirt is worth today, but it
                is definitely more than $2 million. As my friend Ken McElroy says, “The
                person with the better plan wins.” And as Donald Trump says, “Think big.”
                Every time I drive past that property, I say to myself, “Think bigger.”




                3.  Good  management.  One  of  the  reasons  for  my  confidence  in  the  $17
                million, 300-unit property is that I have good partners. Ken owns a property

                management company, and his partner Ross owns a real estate development
                company. In the following paragraphs, I will further explain how property
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