Page 40 - Georgetown Retail Merchandising Plan 11.7.16 - FINAL

WILLIAMS DRIVE CORRIDOR
Williams Drive corridor
Williams Drive is a major thoroughfare marked by a mix of
shopping strips and centers with newer neighborhoods. As
Georgetown’s primary commercial corridor, it contains some of In-Fill
the greatest gravity for national convenience retail, grocers, and
office. Almost 29,000 vehicles per day pass through the corridor.
While most of the corridor is developed, there is strong potential Williams Dr Williams Drive Corridor
Georgetown, Texas
for redevelopment and quality infill. Potential Site
The 2016 population within a 3-mile radius is 31,607, with a
5-year population growth of 7.9%. The 2016 daytime employment
is approximately 16,192 (STI). Shell Rd

Implementation should focus on creating a gateway near I-35 and
Georgetown
Williams Drive and incorporating the ISD property as a mixed- Municipal Airport
use gateway. Additional opportunities exist in under-performing
infill tracts with higher quality uses, and increased connections Lake Georgetown Lakeway Dr
between neighborhoods and commercial areas. There are also
strong opportunities to integrate mixed-use and create a stronger D B Wood Rd
gateway at the Shell Road and Williams Drive intersection.

Williams Drive Statistics

Population 31,607
Households 11,562
Daytime Employees 16,192 POTENTIAL MERCHANDISING TARGETS:
MIXED-USE RETAIL/RESTAURANTS
Median Household Income $69,087 OFFICE
NNN Rent $17.09 / square foot INFILL RESIDENTIAL

Source: CoStar, Xceligent, STI

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