Page 36 - Georgetown Retail Merchandising Plan 11.7.16 - FINAL

THE TRIANGLE – I-35 AND SH 195
The Triangle - I-35 and SH 195
The property referred to as “The Triangle” is a 1,175-acre area
on the northern sector of Georgetown. The property is defined
by CR 193 to the north, I-35 to the east and SH 195 to the Emerging
west. The size and location of this property provides a crucial
opportunity to create a regional mixed-use node. Additionally, its County Rd 143
location at the intersection of two major highways greatly boosts Georgetown, Texas
I-35 and SH 195
its visibility and access. Potential Site
The population in this area is expected to grow by 17% in the FM 972
next five years to over 15,000 (STI). The median income in the
area is nearly $88,000, which is greater than the city median
income of $66,968. Based upon income and population, the Shell Rd
area could support approximately 85,000 - 200,000 square feet 1,175 ac +/-
of retail; however, most of the retail today is near Williams Drive.

The ideal strategy for this area would be to create a master
plan and zoning base that creates a cohesive vision with an
infrastructure strategy and potential incentives to lure quality Shell Rd
development to this site. This area could support a number
of uses including regional retail, business park, higher density
housing, and institutional uses.

The Triangle I-35 and SH 195

Population 13,305

Households 4,923 Airport Rd Airport Rd
Daytime Employees 4,092
POTENTIAL MERCHANDISING TARGETS:
Median Household Income $87,827 REGIONAL RETAIL
NNN Rent $27.20 / square foot INDUSTRIAL
FLEX/OFFICE
Source: CoStar, Xceligent, STI CORPORATE CAMPUS

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