Page 19 - December 2020 Digital full
P. 19
well as an on-air talent, I volunteered to come to Once the ‘stay home’ order was lifted our team
the studio to host a daily live show to ensure that was eager to return to work. And we wanted to
all our infomercial clients were taken care of. To make sure that everyone felt safe. The biggest
keep the programming interesting challenge was sanitizing the
and entertaining, I added new studios. We touch so much
segments like short movie series as board operators—the
and stand up comedy shows which microphone, board, mouses,
people could view through our free keyboards, computer screens—
app. we touch everything. So we
hired a team of cleaning
Another reason I chose to host professionals who sanitized
live shows on FunAsia Radio was the studio after each and every
to show people that things were show, round the clock 7 days a
normal. I believe if we take care of our brand week.
and our product sounds consistent, people know
we are not afraid. I wanted our station to be the As far as our clients were concerned, in light of
strength of the community. Since I was the only the financial crisis, FunAsia offered discounted
one coming into the building, I felt safe sanitizing and deferred payment options to many of our
and using the studio. long term clients. I think being there for the
clients really helped. Anybody that wanted to
I won’t say that this was an easy time but like jump ship, we were able to tell them, “This is
the saying goes, when the going gets tough the going to be over, and you need to be on top of
tough gets going. On air, we continually shared peoples minds. Let’s keep on advertising.” Many
COVID updates and talked about precautions of our new clients appreciated the special rates
people could take to reduce the spread. But what we offered to help them promote their limited
people really needed was hope and prayers. So hours and delivery options.
in tune with our tag line , FunAsia bringing the
community together, we invited religious leader There’s no doubt that 2020 has had a significant
from the Muslim, Christian, Hindu and Sikh impact on our businesses, our lives and the
community to pray for all of humanity. I believe entire global community. Perhaps, FunAsia as a
this daily prayer helped all of us stay positive and media company may not have be able to offer
have faith in God. the community a vaccine for the virus, but we
surely did our job of keeping them informed,
entertained and hopeful
during these challenging
times. It’s what we do best.
FunAsia Radio, bringing
the community together!
Ambreen Hasnat
Director Operations
DesiPages DFW | December 2020 VOL 22 | 19
