Page 15 - NOTES ADVERTISING PDF_Neat

 Once a customer is aware of and  Setelah pelanggan sedar dan memahami
understands a product, then building produk, kemudian membina keyakinan
conviction and a positive attitude to the dan sikap positif untuk produk tersebut
product is the next phase. This stage is adalah fasa seterusnya. Peringkat ini
about persuading the customer to adopt adalah memujuk pelanggan untuk
a positive attitude to the product. It is mengamalkan sikap positif untuk produk.
about much more than understanding the Ia lebih banyak daripada memahami
benefits. Why should a customer buy this faedahnya. Kenapa pelanggan harus
particular product from this particular membeli produk tertentu dari outlet
outlet? tertentu?
 Action. The whole point of marketing  Tindakan. Keseluruhan titik pemasaran
and advertising for small business is to dan pengiklanan untuk perniagaan kecil
generate increased revenue. That means adalah untuk meningkatkan pendapatan.
the customer must buy – or, take any Ini bermakna pelanggan mesti membeli -
action which is a step towards buying. atau, dengan mengambil tindakan ke
For example, making a phone call, arah pembelian. Sebagai contoh,
purchasing in a shop, sending off for membuat panggilan telefon, membeli di
more information, etc. kedai, menghantar maklumat lanjut, dll.

TOPIC 2: THE FUNCTIONS AND
IMPACTS OF ADVERTISING

After studying this chapter, you will be able to:
2.1 Understand the functions of advertising
2.2 Understand the economy impact of advertising
2.3 Understand the social impact of advertising

13