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4.5 OUT-OF-HOME, DIRECT-MAIL AND SPECIALTY ADVERTISING

A. OUT-OF-HOME B. DIRECT-MAIL C. SPECIALTY

I. OUTDOOR II. TRANSIT I. CONSUMER II. BUSINESS-
SPECIALTIES TO-BUSINESS
SPECIALTIES

I. DIMENSIONAL DIRECT MAIL
II. E-MAIL
III. SALES LETTER
IV. POSTCARD
V. BUSINESS REPLY MAIL
VI. FOLDERS AND BROCHURES
VII. CATALOG

4.5 Out-of-home, Direct-mail And 4.5 Pengiklanan Luar Rumah, Mel-
Specialty Advertising langsung Dan Khusus

Out-of-home Luar Rumah
• Outdoor Advertising • Pengiklanan Luaran
• Transit Advertising • Pengiklanan Transit/ Persinggahan

2 types of specialty advertising 2 Jenis Pengiklanan Khusus
• Consumer specialties • Pengguna Khusus
• Business-to-business specialties • Perniagaan-ke-Perniagaan Khusus

7 Types Of Direct Mail 7 Jenis Mel Langsung
• Dimensional direct mail • Mel Langsung Berdimensi
• E-mail • E-mel
• Sales letter • Surat Jualan
• Postcard • Poskad
• Business reply mail • Mel Balasan Perniagaan
• Folders and brochures • Folder Dan Brosur
• Catalog • Katalog

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