Page 71 - NOTES ADVERTISING PDF_Neat

PAST YEAR QUESTIONS (TOPIC 5)
JUNE 2019
a) Define advertising agency with an appropriate example. (5m)
b) Briefly explain THREE (3) methods on how advertising agencies get their money. (15m)
c) Explain TWO (2) sources on how advertising agencies get clients. (5m)
DEC 2018
a) Define the organizations involved in advertising business as shown below:
i. Advertisers (clients) (2½m)
ii. Advertising agencies (2½m)
b)
i. List THREE (3) classifications of advertising agencies. (3m)
ii. For each classification mention in b (i), explain any TWO (2) types of advertising agencies.
(12m)
c) Majalah Ceritera Wanita’s rate for a full-page color advertisement is RM7,000. The
magazine billed to an agency and the agency subsequently billed RM7,000 to the
customers. The customer pays the amount to the agency and the agency sends RM5,950 to
the magazine. Calculate how much media commissions that the agency gets? (5m)
JUNE 2018
a) Describe the meaning of advertiser by using suitable example. (5m)
b) Advertising agency can be classified based on the range of services they offered and type of
business they handled. Describe THREE (3) types of specialized advertising agency. (15m)
c) Agensi Pengiklanan Mesra buys a quarter-page advertisement in Urbanz Magazine for an
exclusive spa and received 15% commission. The advertisement costs are RM1000.
Calculate:
i. The amount of commission received by the agency. (2½m)
ii. The amount of payment the agency should pay to the magazine publication. (2½m)

DEC 2017
a) Define the following terms:
i. Advertisers (clients). (2½m)
ii. Advertising agencies. (2½m)
b) Explain FIVE (5) ways on how an advertising agency gets its clients. (15 m)
c) Describe ONE (1) method on how advertising agencies are compensated. (5 m)
JUNE 2017
a) Define the advertising industry listed below:
i. The Advertiser. (2½m)
ii. The Supplier. (2½m)
b) Teoh Burnett Company Inc. operates a global network that includes a variety of
specialty marketing services and full service advertising agencies. The agency
holds people at the centre of its strategic thinking, technological innovation and
creative ideas, focusing first and foremost on human behaviour before
attempting to tell a brand’s story.
i. Explain Advertising Agencies. (3 m)
ii. Describe THREE (3) roles of advertising agencies. (12 m)
c) Explain TWO (2) sources on how agencies get its clients. (5 m)
DEC 2016
a) Describe TWO (2) specific roles of advertising agency. (5 m)
b) An advertising agency is a service based business dedicated to creating,
planning and handling advertising for its client. Interpret THREE (3) methods on
how advertising agency get their clients. (15 m)
c) Explain TWO (2) methods on how advertising agency get compensated. (5 m)

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