Page 69 - NOTES ADVERTISING PDF_Neat

PAST YEAR QUESTIONS (TOPIC 3)

JUNE 2019
a) William Weilbacher has identified several types of advertising appeals that fall
under the category of emotional approaches. Explain THREE (3) types of
advertising appeals that fall under the category of emotional approaches with
suitable examples. (15 m)
b) Briefly explain SEVEN (7) steps involved in writing a creative advertising strategy.
(10 m)
DEC 2018
The enforcement of the ban against smoking at Malaysian restaurant starting 1st
January 2019 was one of the big campaigns by The Health Ministry of Malaysia. In
ensuring that this campaign gets the attention of the public, the health ministry
appoints an advertising agency to implement this campaign. Assuming you as the
agency;
a) Explain SEVEN (7) steps of creative strategy in carrying out this campaign.
(15 m)
b) Explain FOUR (4) message execution and styles that are relevant with the
campaign above. (10 m)
JUNE 2018
a) TrixJuice Sdn Bhd would like to launch a new product called “Vanilla Shake”. As a
promotional manager of the company, you are required to propose a new
advertising campaign for this product. Explain THREE (3) types of execution and
styles which is suitable to advertise the product. (15 m)
b) Creativity is able to generate fresh, unique and appropriate ideas to solve
advertising communication problems. By referring to the situation in question
2(a) above, explain TWO (2) roles of creativity in advertising in order to help
TrixJuice Sdn Bhd advertise their product. (10 m)

DEC 2017
a) Explain FIVE (5) types of advertising execution and styles with
suitable example. (15 m)
b)Creativity is important to develop an effective advertisement. Explain
FOUR (4) important roles of creativity in advertising. (10 m)
JUNE 2017
a) Advertising is a form of communication. Nokea uses advertising to
inform customers about their new hand phone product. Relate how
Nokea use THREE (3) elements of emotional appeal in their
advertisement. (15 m)
b)Relate how advertising agencies can use FIVE (5) executions and
styles in making creative advertisement by using suitable examples.
(10 m)
DEC 2016
a) An execution is the way a message strategy is turned into a message
and how that message is communicated to the target audience.
Illustrate FIVE (5) executions and styles for advertising with suitable
examples. (15 m)
b)Creativity is enable us to generate fresh, unique and appropriate
ideas to solve advertising communications problems. Interpret FOUR
(4) roles of creativity in advertising. (10 m)

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