Page 70 - NOTES ADVERTISING PDF_Neat

PAST YEAR QUESTIONS (TOPIC 4)
JUNE 2019
a)Describe FOUR (4) factors that an advertiser needs to consider before selecting a media
for advertising. (10m)
b)Explain FOUR (4) types of media that the advertisers can choose to channel their
advertising messages to the targeted audiences. (10m)
c)Heera Snacks is one of the well known snacks manufacturer in Sabah. Recently, Heera
Snacks has marketed its new snack called Kueh Cincin in the local market. You are required
to help Heera Snacks to promote its new product by implementing a specialty advertising
program.
i. Propose ONE (1) item that can be given away to the customer. (1 m)
ii.Explain ONE (1) reason why the item is suitable to be included in the specialty program.
(4 m)
DEC 2018
a)The media plan is the guide for media selection. It requires development of specific media
objectives and specific media strategies (plan of action) designed to attain these
objectives. Describe FOUR (4) criteria in selecting advertising media. (10m)
b)Out-of-home advertising is the advertising that reaches the consumers while they are
outside their home. Explain TWO (2) types out-of-home media and provide suitable
examples. (15m)
c)Internet/online advertising is trending nowadays. Assuming you as an advertising agency
appointed to design advertising for Al-Zhaffran Sports Company. Integrate TWO (2)
internet advertising media that can be used by the agency to advertise the product. (5 m)
JUNE 2018
a)Newspaper is one of the traditional mediums used by both big and small companies to
advertise their businesses. Explain briefly FIVE (5) types of newspaper advertising. (10m)
b)Out-of-home advertising is the advertising that reaches consumers while they are outside
their homes. It is focused on marketing to consumers when they are on the go in public
places, in transit, while waiting and in specific commercial locations. Explain TWO (2)
types out-of-home media advertising. (10m)
c)Internet advertising is trending nowadays. Suggest ONE (1) internet advertising media
that can be used by advertisers to advertise their products. (5 m)

DEC 2017
a)Advertising media selection is the process of choosing the most efficient media
for an advertising campaign. Explain FOUR (4) factors that should be considered
in selecting advertising media. (10 m)
b)Interactive media is the integration of digital media including combinations of
electronic text, graphics, moving images, and sound, into a structured digital
computerized environment. Explain FOUR (4) types of digital interactive media.
(10 m)
c)Discuss TWO (2) advantages of newspaper as an advertising media. (5 m)
JUNE 2017
a) Many advertising agencies specialize in a particular type of business and use
their knowledge of the industry to assist the clients. Describe FIVE (5) types of
advertising agencies. (15 m)
b) Normally, advertising agencies are typically compensated in different ways.
Explain THREE (3) types of compensation gained by advertising agencies.
(10 m)
DEC 2016
a)There are various types and methods of media that can be used by marketers in
their advertising campaign. Describe the advertising media as stated below with
suitable examples.
i. Transit advertising
ii. Magazines
iii. Specialty advertising (15 m)
b)When deciding which media to select for advertising purposes, firms must
consider a number of criteria. Explain TWO (2) criteria for selecting advertising
media. (10 m)

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