Page 68 - NOTES ADVERTISING PDF_Neat

PAST YEAR QUESTIONS (TOPIC 1&2)

JUNE 2019
a) List FIVE(5) phases of evolution in advertising. (5m)
b)Briefly explain the AIDA model. (5m)
c) Explain THREE (3) basic functions of advertising with suitable examples.
(15m)
DEC 2018
a) Define what is advertising. (5m)
b)Explain types of advertising below:
i. Function and objectives. (2½m)
ii. Media use (2½m)
c) Explain THREE (3) social impacts of advertising. Support your answer
with appropriate examples. (15m)
JUNE 2018
a) List FIVE (5) stages in the evolution of advertising as an economic tool.
(5m)
b)Determine FOUR (4) types of advertising based on target audience.
(5m)
c) Discuss THREE (3) social impacts of advertising by using appropriate
examples. (15m)

DEC 2017
a) List FIVE (5) evolution of advertising that influences the development
of advertising. (5 m)
b)Explain ONE (1) types of advertising according to geographical
classification. (5 m)
c) Explain THREE (3) social impacts of advertising on society with
appropriate examples. (15 m)
JUNE 2017
a) Define an advertising. (5 m)
b)American Marketing Association has defined advertising as “any paid
form of non-personal presentation of ideas, goods and services by an
identified sponsor through advertising objectives”. Analyze TWO (2)
advertising objectives. (5 m)
c) Discuss THREE (3) social impacts of advertising by using appropriate
examples. (15 m)
DEC 2016
a) State FIVE (5) evolution of advertising as an economic tool. (5 m)
b)Dagmar model is an approach to advertising planning for selecting
advertising goals. Identify FOUR (4) stages of Dagmar Model. (5 m)
c) Advertising has a variety of economic effects which citing the positive
and negative effects from the practices. Analyze FOUR (4) economic
impacts of advertising. (15 m)

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