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www.getwsodo.com
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Tom Beal: 00:00:00 Put your hands together, get up out of your seat and give it up
for the one and only, Dean Jackson.

Dean Jackson: 00:00:13 Thank you. Thank you, man. Okay, alright. Now let's jump
around. I love that. Get the energy going. Okay, here's the thing.
We've got some good time today and we're gonna talk about
somewhere between four and seven proven, uh oh,
malfunction here right out of the gate.

Dean Jackson: 00:00:37 Four to seven proven conversion multipliers. Now, a little bit
about my background 'cause I know some people may not know
who I am. So 30 years ago next month, I started my adult
business career as a real estate agent in Toronto and for the
first two years, I did everything that traditional real estate
agents do. I made cold calls, I had open houses, I knocked on
doors, I did all the things that you traditionally do. Then, in
1990, I made a discovery that changed the course of my life. I
read a book by a gentleman called Michael Gerber called The E-
Myth. How many people have heard of the E-Myth?

Dean Jackson: 00:01:28 Okay, now, I got the lesson of that book on a deep, deep level.
The idea that building things, working on your business, building
things that are going to be duplicated 5,000 times, different
than doing one thing and I realized right then that cold calling
and prospecting and doing manual things was a hamster wheel
and that there was no leverage in that and I wasn't able to
duplicate it. So I started pursuing, I always loved advertising but
it was more from a traditional advertising thing. Like slogans
and branding and visual things but then I discovered direct
response advertising, around the same time, and I went very
deep into direct response and applying it to my real estate
business and my real estate business was never the same.

Dean Jackson: 00:02:25 I started applying the combination of direct response and
packaging up something so that my business could work
without me and applying that all to real estate and everything
took off. Then I started licensing the things that I was doing to
other realtors all around me. I had to create... one of the things
that I discovered early on was that in the process of making a
decision on where to move, people were kind of investigating
different areas. That's how it was. I lived in Halton Hills, which is
just outside of Toronto. It's like Connecticut is to New York, that
people work in the city, they live in Connecticut. Same thing in
Halton Hills. But remember, 1990, no internet, no way for
people to get access to information so they either had to drive
out or pick up a newspaper, get all that information. I made a
guide to Halton Hills house prices so that people who are

Dean Jackson (Completed 10/25/18) Page 1 of 29
Transcript by Rev.com