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www.getwsodo.com
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moving to Halton Hills or considering investigating it could get
this guide and I knew that if they were looking for house prices
that that's probably a precursor to them then buying a house.

Dean Jackson: 00:03:41 I set up this whole system around it, ran full page ads, had
people respond by filling out a little coupon that you could fill
out in the ad and either faxing it to me or mailing it in and the
first time that I did that, I remember getting so many responses
that I knew that I would never make another cold call again. I
knew I was free because I had figured out how to get people to
call me. I ran that system for me, optimized it, then I created a
guide called "40 Great Places to Live Within an Hour of the City"
it was called "Toronto and Beyond." I licensed that system to 40
real estate agents around the area and I created a really great,
kind of, mastermind group and a referral group. I was running
ads for the Toronto and Beyond guide and I was referring out
leads to the realtors in those 40 areas. Then from there,
partnered up with Joe Stump in California, we built one of the
largest real estate coaching companies in North America. We
did that for 15 years and Joe is still running by referral only right
now but in that process, I got to learn, now, how to market a
business that helps other businesses market their business.

Dean Jackson: 00:05:06 All of these lessons that I've had have been this cumulative
thing and then Joe Polish, at the same time as I was doing all
this stuff for the real estate agent, Joe was doing the same thing
for carpet cleaners. We've been friends for 25 years now but we
got together one day after having a conversation that we would
have all the time. We spoke for almost two hours and we
thought, "You know what, this would be really great if we
recorded this conversation" and that's how the "I Love
Marketing" PodCast was born. Since then, we've done over 300
episodes, we have this global audience. I get to travel all over
the world and work with people on growing their business by
applying the underlying systems that I've developed for any
business and we call those our Eight Profit Activators.

Dean Jackson: 00:05:58 That's the story about how I got from, you know, 1988 to here
today and all of these things that I'm going to share with you
here, the key word in this is that these are proven conversion
multipliers. These are things that I've actually experimented and
gotten documented results from. The good thing about this, I'm
sharing these with you because now, the great lesson for you in
this is that if you've got proven multipliers, if you've got
something that you know works and you've got experiential
data to prove it for yourself, a man with inexperience is never at

Dean Jackson (Completed 10/25/18) Page 2 of 29
Transcript by Rev.com