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www.getwsodo.com
www.getwsodo.com
day timeframe, we're focused more on the nine day framework
or the, you know, everybody, that's the long term is if they're
not gonna buy afterwards. It's funny, I spoke at Dane Kennedy's
super conference and I did, I looked up the word "gauntlet"
because that was such a popular word that's going around, you
know? You put people through your gauntlet series of
messages. Well I looked it up and a gauntlet is actually a term
for a military punishment where a man is forced to run through
a line of other men beating him with a stick. That's where the
term "Run the gauntlet" comes from and you can imagine that
that's how people feel when they come and opt in on an
internet marketing website. That they go through these nine
days beating them over a stick, you know? "Buy now, I don't
know how long I'm gonna keep this up. This is gonna come
down at any time. Okay you're gonna get 50% off but that's
going away tomorrow. Okay you've twisted my arm, I'll throw
this in there" and then we're getting towards the end and
you're going, "Frankly, Dean, I'm puzzled that you haven't taken
advantage of this special offer now."

Dean Jackson: 00:14:34 Then at the end it's, "Are you mad at me?" You know? All these
things and then if people don't buy, then we put them in the
bad lead category and we just send them affiliate offers so that
they can go off and then someone else can hammer them with
their gauntlet series and hopefully they'll buy something from
them. That's pretty much what's happening as an industry, if we
stereotype it, that that's exactly what's happening. But what I'm
sharing with you is that the reality is very different. The reality is
that people, when they're opting in right now, there's five times
more value for them later. If we were right now taking a...

Dean Jackson: 00:15:18 If we're in Las Vegas and we're at the craps table and we're
gonna put our chips on one of these boxes right now, where do
we put our chips? Put them on later? Yeah. Now, it's kind of a
trick question because the real answer is the only place we can
put our chips today is on the 15% 'cause we're not gonna know
for 90 days what's gonna happen with the people there and I
wanna make sure that you realize that when I say that the value
in the long term is five times more, I'm not in any way saying
that I wanna sacrifice the short term to get the long term. I'm
saying I want all the short term, too. I want all of that but I also
want all of the long term and I'm saying that sometimes the
approach that people take is getting the short term but
alienating or turning people off to getting the relationship for
the long term.

Dean Jackson (Completed 10/25/18) Page 5 of 29
Transcript by Rev.com