Page 43 - Manufacturing Heroes 2022

Intense struggle Pritesh has not stopped there. In line with the ‘Make in India’
The formative years were a period of intense struggle since mission, he set up an International Testing & Calibration Facility
he had to first create awareness among industries about the at the doorstep to Asian Countries - a world-class Laboratory for
benefits of gas detectors for safety, pollution, and environmental Air Quality Testing of Automated Measuring Systems as per DIN
monitoring equipment for mitigating pollution and thereby saving EN 15267-3: 2008-03 (part of QAL-1 of DIN EN 14181:2014)
and conserving the environment. which is accredited for ISO/IEC 17025 standards by IAS, USA
Having been in Gujarat, he was already familiar with chemical & NABL, India. This is his most significant contribution towards
industrial zones and the tough environment in which they nation-building, bringing multiple benefits to India and other
operated. Hence, when he started designing products, his first Asian countries. For example, the Indian manufacturers of AMS/
priority was the ruggedness and sustainability of equipment CEMS equipment will get support to meet the International
so as to cope up with the harsh environment. The electronic Standards by Performance Testing. It will also help the nation
PCBs, electronic controllers and other components used in the develop its own Products Certification facility for Air Pollution
equipment were designed to withstand the toughest industrial Monitoring Equipment.
environment. This has placed Prima in a class apart.
In 1998, Pritesh got an opportunity to develop continuous Kind at heart
stack gas emission monitoring equipment and that sparked off A benevolent businessman, Pritesh is running a charitable
a new journey in terms of design, development and innovation. foundation named ‘Kalabharti Charitable Foundation’ which
Prima could now provide solutions as per customers’ needs. Since is rendering a yeoman service in the field of Education,
then, his goal has been to provide customized solutions in the Entrepreneurship & Environment. Besides providing school kits
sector of safety, pollution & environment monitoring applications and scholarships to the needy and deserving children, it also
to various industries across India and overseas. installs solar rooftops in schools and colleges to harness solar
energy, and also imparts training to improve technical and soft
Affordable solutions skills and to sharpen the entrepreneurship skill sets of start-
At that time, gas detectors and analyzers were imported and ups. It also runs awareness campaigns for a green and clean
used only by large-size industries. Therefore, Prima’s affordable environment also using Ambient Air Monitoring Mobile Units in
equipment solutions came as a boon to SMEs. Prima’s USP has the smart city project of Vadodara.
been providing solutions and not just equipment. Today the A recipient of several accolades, Dr. Pritesh visualizes
utilization of a built-up manufacturing facility of 25,500 sq. ft. the Prima Group as a proud Indian manufacturer supplying
in 39,000 sq. ft. land, includes a dedicated R & D department equipment globally. “We would like to serve a large number
for continual innovation, a technical department for application of industries with the most affordable solutions, while creating
support, a production and assembly area, and a product gallery more awareness of the need for environmental conservation,”
area, showcasing a full range of products has made this group concludes Pritesh.
unique in the field of Gas Detection. Prima is the first in its
segment to have an Integrated Management System with ISO
9001, ISO 14001 & ISO 45001 certifications from TUV SUD.
In 2021, Prima went in for expansion of a factory building of
10,500 sq. ft. with separate manufacturing facilities for export.
The infrastructure has an environment-friendly atmosphere with
a capacity to produce more than 300 systems and 1,000 portable
equipment. Currently Prima has its footprints in six countries. It is
now planning to step up its exports from 6 to 12 countries and to
have FAT units in two or more countries by 2023.
He has nurtured a team of about 80 professionals who are
looking after fulfilling the goal of betterment of humans by
following the philosophy of Pritesh: “We are concerned about the
most cherished thing in the world – Life.” Fuelled by his business
acumen and visionary foresight, Prima has scaled new heights in
the industrial firmament.

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