Page 45 - Manufacturing Heroes 2022

SDTRONICS was established in the a learning mode to know more about are so flexible to our customers that
year 1995 by Abhay D Brahme. It was the company’s product lines and we even supply customized fabricated
started from scratch with just one table, management. He worked in each and cables as per their required length and
one soldering gun and one person, every department to grasp everything drawing. We also have an extended
without any financial back-up. about how an organization works. product portfolio in which we offer
Looking at the future potential of allied products like Breaking Resistors,
automation, he envisaged a huge Fast forward to 27 years since Chocks, EMI Filters, and High Wattage
demand for automation cables in the inception Special Cables which range from 50KW
coming decades. Close to three decades Today SDTRONICS has a nationwide to 200KW,”.
since then, the company has become a presence and reach with almost 550 Leveraging on the state-of-the-art
huge success! plus valued customers. The company technology and a dexterous team of
In 1995 the founder used to work deals with 350+ different types and professionals, SDTRONICS is eminently
on labor charges by providing PCB lengths of cables and other major catering to the requirements of its
assembly and cable assembly services. products in eight different categories. vast clientele. “We proudly say that
He always strived hard to give the “Having a long 27-year existence over 80% of our employee strength is
best products with supreme customer in the Industrial Automation field, we women empowered. We embarked on
service. Abhay was very particular provide a wide range of cables from our journey with a vision to establish
about time and quality management. He 2-core to 50-core which is available a strong foothold in the domain of
kept on creating new milestones while from 0.14 sq.mm to 600 sq.mm. Along Industrial Automation Cables. Since
constantly inspiring his people. Breaking with this, we also provide drag chain 1995, we have emerged as a persistent
his own records time and again became duty cables. Everything is provided as and prominent manufacturer of cables
his habit, thus creating new milestones. per international quality standards. We for all Industrial Automation needs,”.
Today the same passion is explicit in the
second generation!

The legacy continues
In Dec 2017, at the young age of
20, Manojit Brahme decided to join
his father’s business. Manojit shared
the same passion for creating new
milestones, going on an auto-pilot mode
like his father.
Abhay’s beliefs were very strong
about making an organization with
stronger values and principles, and
he set an example by letting Manojit
start his work from the very bottom of
the organizational structure. Manojit
started his career as a production-line
worker without any hesitation and
his curious mind kept him always in

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