Page 47 - Manufacturing Heroes 2022

of a decade in the Lubricant market behaviour, support, logistics, and Environment: Robert Swan said, “The
back then, thought of filling this vacuum. presentation. Quality is convention. ST greatest threat to our planet is the belief
This led to the foundation of See Lube KOOL keeps thought processes aligned that someone else will save it”. ST KOOL
Technologies (P) Ltd under the brand of ST with the quality procedures. ISO 9001: Lubricants took the affirmation that
KOOL Lubricants. 2015 is not just a certificate; it apprises no chemical should be used which is
the customs of the company. going to affect our eco-system. Abiding
Moving Ahead: The journey got started by this, heavy metals and highly non-
with a single product portfolio. In 2009, Innovation: Today in this competitive biodegradable chemicals did not find
the company got registered under the world, innovation plays a major role in the a spot in any of the formulations. ST
Indian Company Act and the plant growth of any company. ST KOOL has had KOOL has a plethora of products that are
started production. Gradually focussing innovative minds since its inception and biodegradable and bio-friendly, thanks
on the quality and the competitiveness, by virtue of this, the company has been to access to biochemistry. NSF (National
the journey became very enjoyable, able to innovate, develop, and market Sanitation Foundation) approved a few of
fascinating, and interesting. In a very certain products, which are still carrying the products, which are good to be used in
short span of time, the company started the monopoly tag. To innovate, one needs Food Industries as well.
manufacturing metal working fluids, rust to understand the application, tribology
preventive oils, metal cleaners, general involved, and chemistry. ST KOOL is of Vision : In the current times, ST KOOL
purpose oils, neat cutting oil, cold forging the opinion that innovation is the key to is present in most of the OEMs with a
lubricants, hot forging lubricants, rust success. wide range of products like cutting oils,
cleaners, rust converters, general greases, semi-synthetic cutting oil, neat or straight
specialty greases, and many more allied Sustainability using Technology: cutting oils, rust preventive oils, metal
products. Making good products is not rocket cleaners, specialty greases, and many
science, but making good products more allied products. The R&D is going on
Focus: Munish has the ideology of repeatedly is and technology has made to convert maximum products to become
“Where Focus Goes, Energy Flows, Result it easy. We are in the era where Industry bio-friendly and biodegradable. The
Follows”. Pertaining to this motto, he put 4.0 is taking its berth and one has to be on company is stretching beyond its limits
his entire focus on the development of new the technology path to remain in the race to develop products with the minimum
products with value-added parameters. An without fail. ST KOOL opted for this track quantity of lubrication products. The vision
expert team was formed, the laboratory at an early age. Today, production, R&D, of the company is to become the most
facility was set with advanced testing quality, marketing & logistics is available adored Lube company in India. The strong
instruments, the plant was revamped, & in real-time using technology. Technology SCM, presence of distributors pan-India,
the market was expanded. eliminated manual intervention and finally, and technical services help the company
it resulted in an improvement in the overall to outstand the in-crowd of Lube
Challenges: No Challenge means no quality of the system. companies.
life. Standing in front of giants was never
an advisable step, but with focus and
determination, all the challenges can be
resolved. The first and foremost challenge
was to develop confidence among
customers for ST KOOL and this was
successfully done with technical expertise,
repeatability in product parameters,
sustainable quality, committed delivery,
and timely support to customers.

Quality: Quality is not objective, it is
subjective. ST KOOL believes that quality
should be in material, communication,

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