Page 73 - CRC_One Report 2021_EN

Business Overview and Performance Corporate Governance Financial Statements Enclosure

• Click & Collect is a feature that allows customers to make purchases online then collect the items at their
preferred store location or other collection point. Central Retail believes that customers using this feature
will appreciate having the opportunity to make immediate purchases online, especially when it helps
them enjoy time-sensitive promotions without needing to travel to a store. and that this feature will be
especially popular among customers who live or work near one of Central Retail’s locations. After placing
an order, customers can choose a preferred collection point for example stores of Central Department Store,
Robinson Department Store, Supersports, Power Buy, and OfficeMate. The merchandise will be delivered
there at no additional charge within 3-5 days in Bangkok and 4-6 days in upcountry Thailand for
Central Department Store, Robinson Department Store and Supersports, or within 6 days for Power
Buy nationwide. In addition, in the case where customers collect products at the stores, it will create an
opportunity for sales representatives to drive cross-sells. Central Retail provides this feature for Central
Retail currently provides Click & Collect service for Central Department Store, Robinson Department Store,
Rinascente Department Store, Supersports, Thai Watsadu, Baan & Beyond / BNB Home, Power Buy,
OfficeMate, Nguyen Kim, and Tops.

1.2) Mobile Application is an online sales channel developed for customers to make a purchase through the
application on mobile phones or tablets. The statistical survey on Thais’ internet usage behavior shows that
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they spend an average of 8 hours 44 minutes using internet per day, which has been ranked 9 in the world and
higher than the global average at 1 hours 9 minutes per day. If compared with internet usage on mobile phones,
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Thailand has been ranked 3 in the world for high daily usage (Data from the statistical report on technology
users worldwide prepared by We are social, the social media agency). This is then an opportunity for Central
Retail to develop applications to increase sales channels for customers in the current era.

Annual Report 2021 (Form 56-1 One-Report) 73