Page 89 - CRC_One Report 2021_EN

Business Overview and Performance Corporate Governance Financial Statements Enclosure

Central Retail uses a number of private label and in-store brands in food segment merchandising, which
Central Retail believes differentiates its offerings and provides a competitive edge in the market. Private label
brands such as My Choice, Smart-R, My Choice Thai, Tops, and Love the Value allow Central Retail to deliver
a product that is tailored to its customer’s tastes and preferences as well as that cannot be found at the competitors’
store. The use of private label and in-store brands plays an important role in the establishment of new stores, where
provide a foothold for the business in new areas by offering something novel to the local community. Central Retail’s
private label products are built around the principles of quality, consistency, credibility, trust, traceability and best
of origin. Through this Central Retail has developed a diverse range of outstanding products that sand out for their
quality, variety, and innovation.

Central Retail’s large grocery store formats, such as Central Food Hall and Tops market, are built around
the “modern supermarket” concept, which combines traditional grocery offerings such as fresh produce, staples
and Fast-Moving Consumer Goods (FMCG) with immersive offerings, such as dine-in options. Customers at
Central Food Hall, for example, can browse traditional grocery selections but also enjoy a variety of dine-in options,
and the store includes ready-made meals that customers can order and enjoy at dedicated areas for dining or
at food counters. Customers can also purchase meals to take away and enjoy outside of the store.

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