Page 12 - Health Communication

Strategic Communication Steps

1 Research behavior, 2 Communication Plan

resources, targets, contexts goals, targets, persuasive strategy,

(social, political, economic, channels, behavior

legal)

6 Evaluate & 3 Management Plan:

Adjust personnel, resources, timetable,

integration with other

communication plans, organizations & events.

messages, etc.

4

5 Implement & Prepare Messages

Develop & pretest messages,
Monitor media, & train interpersonal

12
channels.