Page 12 - The Design Thinking Playbook
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2) Love it, change it, or leave it! 3) Don’t do it alone!
“Use the concepts and tips that you like “Get the necessary skills, technologies, and attitudes on your teams
and adapt them to your needs.” to be successful and think in business ecosystems.”
We decide on our own which mindset fits our organization, and We cannot develop products today with the mindset, design criteria,
whether we like the expert tips in this book or find them absurd and and needs from the past. Both users’ needs and the way we work
want to change them or adapt them to our situation. It would be a together have changed, and we must have the necessary freedom
shame if all organizations were a clone of Google, Spotify, or Uber. and the skills to develop products and services, business models, and
Each company has its own identity and values. Even in Tetris, we have business ecosystems with agility in a digitized world. If we do not
the possibility of turning things around at the last second so we’re transform our organization, failed growth initiatives will pile up.
successful in the end.
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