Page 17 - The Design Thinking Playbook

Visualization User profile of an experienced design thinker from actual practice:

of the persona

Peter, Would like to be

Innovation & a design thinking

Leading Co-Creation expert
a team Manager

Design workshop Creative Analytical

facilitator Development of new
product, process,
and service ideas in the
information and communications
industry
Building up community &

exchange of knowledge with
other design thinkers Developing digital

menting digitization strategies
MSc in Electrical Engineering, business models and imple-
Technical University, Munich.
ICT, media and entertainment

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