Page 127 - The Design Thinking Playbook

A tool-supported approach for testing feedback allows you to obtain structured feedback quickly and easily. D. Another key factor of success is the selection of the feedback
When selecting the right tool, the following criteria should be kept in mind: community. Ideally, it should not be limited to one’s own
organization (university, company, etc.) but instead include the
possibility of inviting additional, freely definable respondents for
A. Does the tool offer the possibility for uploading various types of prototypes? a survey.

Example: Example: Selected people
Experts

Community
External people
Community
Single Variants Sequence

B. Is there a possibility for drawing up a scenario? This will give responding users the opportunity to see
and understand the situation. It is useful when experts within an existing community have the
possibility of selecting their field of expertise (e.g., channel marketing,
C. Does the tool enable us to ask predefined and open questions? It pays to spend much time on formu- big data analytics, accounting). This makes it easier in actual practice
lating the question, because it directly affects the feedback and its quality. to obtain fast feedback, such as from the experts with respect to their
expert knowledge.
Examples of questions:
The dedicated selection of technically accomplished community par-
1. Evaluate the prototype with 1 star (poor) to 5 stars (really awesome). ticipants can boost the quality of the feedback, but you should always
2. What do you like about the prototype? consider the feedback of nonexperts as well; because they are less
3. What would you change in the prototype? profesionally blinkered, they often have a fresh viewpoint.
4. . . .

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