Page 133 - The Design Thinking Playbook

2.1 How to design a creative space and environment

Our personas are always confronted with the question of where they should practice design thinking at
their university or in their company. The premises of most companies and universities were neither planned
nor staged as creative spaces, nor are they suitable for such use. The majority of them are filled to the
gills with bulky furniture, thus blocking any creative energy. In particular the tables prompt people to work
individually or else work on their laptop. In the best case, employees or students sit around a table, which
encourages, at most, an exchange of ideas, but does not generate any shared common creativity.

The good news for Peter, Lilly, and Marc is that nearly every room that has plenty of natural light and space
(preferably about 5 m /55 sq ft per participant) can be quickly reshaped into a creative space. The goal is
2
to gain as much freedom as possible for creativity to unfold. We do best by starting with redesigning the
environment and implementing the first prototype of a creative space.

Boring...
Well, I’ll work
by myself then... Nobody Tra-la-la...
Quite sees me...
I hope dreary here...
this guy won’t I hope this guy
speak to me... won’t talk to me...

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