Page 195 - The Design Thinking Playbook
P. 195

Customers and users/

                                                                                                actors in the ecosystem

                              Human-centered culture
                                                                 Co-creation



                                            Working atmosphere &        Teams of teams      Customer experience
                                                 incentives                                       chains
                        Values
                     (including trust)             Collaborating
                                                    in a network      Iterative, agile processes       Adaptation to
                                                                                                       changing needs



            WHY?                  Motivation    HOW?                 Realization        WHAT?            Value         WOW




                                                      Positive energy      Lean management
                 Meaning & purpose

                                                                                     Execution & action plan
                                         Leadership
                Clear vision                                   The right talents


                                                                               Customer-oriented
                                          Design thinking                   solutions, products, and
                                             mindset                               services

                                                                                                     Employees





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