Page 199 - The Design Thinking Playbook

2.7 Why strategic foresight becomes a key capability

Peter, Priya, Lilly, Jonny, Linda, and Marc have one thing in common. They are all on Facebook. This makes
them six amid more than one billion Facebook users worldwide. Facebook has grown into the largest social
network in less than a decade. Facebook’s mission is to provide their users with the possibility of sharing
information and thus creating an open and networked world. Mark Zuckerberg’s way of thinking in terms
of implementing the strategy is straightforward: “We go mission-first, then focus on the pieces we need
and go deep on them, and be committed to them.” The great success of Facebook is based on long-term
thinking, in particular on a strategy planning with a perspective that goes beyond five years. As soon as the
strategy process is completed, Zuckerberg begins to break down the strategy into small and implementable
sub-projects (missions) for his teams.

10 years

Connectivity Artificial
WhatsApp 5 intelligence
Facebook Messenger ...Drones
...Search ...Satellites ...Vision
...Groups ...Laser ...Language
...Video 3 ...Telco Infra ...Planning
... Virtual ...
reality /
Instagram augmented
reality

...Mobile VR
...Rift
10-year ...Touch
road map ...Social VR
...AR Tech
...

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