Page 285 - The Design Thinking Playbook

Why it is important to know the maturity of other actors in the business ecosystem

At the moment, Marc is pondering exactly these considerations about the actors in his business eco-
system. He has analyzed how this transformation process runs on the S-curve for health insurers and
discovered from which point on he will be able to establish a profitable value stream with insurers on the
basis of his blockchain solution and data analytics on metadata. Marc has observed the following phases
with respect to one health insurance company:

1st phase: Process optimization and cost savings as a result of digitization (e.g., automation)
2nd phase: Active penetration of multidimensional digital channels and digital processes; the
digitization of process chains
3rd phase: Digital products and data-driven services are offered; the data generated this way is monetized
and shared with other actors.
4th phase: Building a networked and trustworthy ecosystem in order to offer complete solutions that
ensure market and scaling success

Human- centered Networked and trust-
worthy ecosystem
4.
Monetization
of data
3.

Optimization
though digitization
Company- centered 2.

1.
Beginning Time
of digital
transformation
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