Page 286 - The Design Thinking Playbook

Sequence of a design thinking digitization workshop

We have pointed out that, for many companies, a design thinking Peter also has the goal of exploring the potential of various companies with regard to blockchain. To do
workshop is a good way of initiating digital transformation. Of course, so, Peter has developed a two-day workshop that helps to get the opportunities of blockchain across to
there are countless ways to bring the design thinking mindset to life. his industry partners; in addition, use options and business opportunities are discussed in the workshop.
In our experience, specific questions work very well; other possibili- With his approach, Peter mainly addresses executives, and innovation and technology managers as well
ties are to start with strategic foresight or deal initially with the busi- as other decision makers who are interested in the possibilities of blockchain and new models in business
ness ecosystem design. What ultimately counts is in which industry ecosystems. In addition, he invites actors and start-ups from the respective ecosystem so that a solution is
the company operates and which “leaps across the digital divide” developed in common right from the onset. Peter uses design thinking and the design thinking mindset for
have already been made. We would like to present one example using his workshop and combines them with business ecosystem design. At the end of the workshop, a decision
Peter. is to be made on how the developed solution will be tested on the market.

Workshop, 1st day Workshop, 2nd day Implementation

1. Understanding and PoV 3. Prototype IMPLEMENTATION

• What is blockchain? • Development of three
• What are smart relevant use cases More
contracts? • Specific ecosystem with MVP/MVE & testing
• Private blockchain vs. an appropriate
public blockchain 2. Ideate business model as 4. Test and decision
• Keynote blockchain visualization Ecosystem
• Blockchain trends & • Visualization of eco- • Create virtual prototype • First test with users in verification
developments system and value the business ecosystem
• Actors in the business streams • Prioritization & evalu-
ecosystem and their • Brainstorm ideas ation Detailed concept
needs based on the block- • Preparation of value
• Determine focus chain technology proposition & story
• Cluster the ideas • Definition of next steps
according to rele-
vance in the industry Agile development
and proof of concept

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