Page 316 - The Design Thinking Playbook

After interacting with and observing numerous employees in manage-
ment positions of companies that already have initiated the transition,
we noticed in the context of innovation, co-creation, inspiring teams,
facilitation, and the like, that design thinking still has not been
comprehensively integrated in most companies. Design thinking
initiatives often run in specially dedicated organizational units, and A company without a strong vision Companies with a clear vision of
a new mindset prevails sometimes more strongly, sometimes more of the future will always return to the future give their teams mean-
ing and purpose and show what
weakly in the companies. Likewise, we could recognize little activity its past. market role they would like to take
so far that aims toward a consistent application of a hybrid model, on in the future.
with the combination of big data analytics and design thinking. Agility
could be boosted and the number of possible solutions increased
with such a combination. The business ecosystem approach has so
far been dominated by only a few players. Most product managers OLD WORLD NEW WORLD
in large companies have so far neither learned the necessary skills
nor received instructions to monetize new solutions in decentralized
networks. In addition, a clear vision is lacking in many companies and
the same goes for the use of strategic foresight or systems thinking,
for instance, in combination with design thinking for an improved
mapping of a possible future. Change takes time as well as strong
personalities with a clear vision at the top of companies.

However, we hope that a mindset can also spread on a bottom-up and
transversal basis in an organization. When we look after our day-to-
day tasks tomorrow morning, we should try to live the new mindset or
think about which mindset might fit our organization. So heads up and
get going!

Focused on deadlines Focused on opportunities

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