Page 320 - The Design Thinking Playbook

Marc and his start-up team continue to think big. They want to revolu- Within the framework of the Start-X at Stanford University, Marc and his team also had the opportunity
tionize the health care system! The team realized the first function- recently of pitching their business idea and the first MVP/MVE of their solution. At the end of it, several
alities of their idea for a private blockchain for patients. The current companies wanted a personal meeting with the team. In particular, the multidimensional business model
MVP has only limited functionalities but they are used in the MVE in the business ecosystem, in which the benefits were clearly worked out for all stakeholders, won over
and it already provides the patients with information about which the attendees and potential investors. Blockchain as a technology component was also recognized and
data has been created for the “health record” and when and where appreciated as a suitable technology. Marc had invited Linda to the presentation of the business idea and
it was done. In the meantime, the start-up also cooperates with an presented her as a health expert. The start-up ultimately was able to realize another round of financing
established technology company that has shown interest in taking on and create a lot of attention in the community. The matter is clear to Marc and his team. They continue to
the development for the analytics in the field of health metadata. The live their mindset, to iterate the next set of functionalities in their MVP fast and with agility, and test the
cooperation partners use the hybrid model for their innovation proj- functions on the MVE. The goal is to generate more capital for the venture in a couple of months with an
ects. Thus sound solutions emerge iteratively with the perspectives of Initial Coin Offering (ICO).
the business team and data analytics teams.

Big vision

Strong team

Business
ecosystem
design

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