Page 34 - The Design Thinking Playbook

3. Confirmations 4. Finding
patterns 5. Creating personas
Question Questions
Is there any data or evidence Are the initial descriptions of the groups still Question
that confirms the correct? Are there other groups that might How can the persona be
hypothesis? described?
be important?
Methods
Methods Methods
Quantitative collection of data, empathy Categorization, applying the jobs-to-be-done Categorization,
map persona
framework

7. Validation 6. Define
situations
8. Dissemination of Question
knowledge Do you know such a person? Questions
What use cases does the persona have?
Question Methods What is the situation?
How can we present the personas and share them with Interviews with people who know the personas
other team members, the enterprise, or stakeholders? Reading and commenting on the persona description Methods
Searching for situations and needs
Methods User profile canvas/customer profile
Posters, meetings, e-mails, campaigns, events, Customer journey
videos, photos

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