Page 36 - The Design Thinking Playbook

KEY LEARNINGS

Working with personas

• Use real people with real names and real properties.
• Be specific in terms of age and marital status. Get demographic information from the Internet.
• Draw the persona, in life-size, if possible.
• Add visualizations to the persona. Use clip outs from magazines for accessories (e.g. watch, car, jewelry).
• Identify and describe use cases in which they would use the potential product or services.
• Put the potential user in the context of the idea, his team, and the application.
• List pains and gains of the persona.
• Capture the customer tasks (jobs-to-be-done) that the product or service supports.
• Describe the experience that is particularly critical. Build a prototype that makes it possible to find out
what is really critical.
• In so doing, try to take the persona’s habits into account.
• Try out tools for the definition of the content (e.g., user canvas and customer profile, hook canvas, future
user, etc).

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