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The CAN SLIM Investment System 23
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ing up in IBD’s stock lists—and until my teenage daughter tipped me off to
the popularity of Ulta Beauty, which sells brand-name cosmetics at discount
prices.
That brings up an important side note: Pay attention to where your chil-
dren shop. They might steer you to a new leader in the retail industry, which
has been a good source of CAN SLIM stocks over the years.
But back to the case studies. While you might not have tasted Green
Mountain’s K-Cup gourmet coffee or visited an Ulta store, as a CAN SLIM
investor, their superior earnings performance would have put them on your
radar screen. Both companies had the traits we look for, and that’s why they
started appearing in stock lists like the IBD 50 (known as the IBD 100 at the
time) and Your Weekly Review.
As you look through these profiles, note how the 3 “big rocks” were all in
place when these stocks launched their big moves:

• The overall market was in an uptrend.
• Each company had explosive earnings growth and innovative products.
• Mutual funds were aggressively buying shares.

These types of money-making opportunities appear in every bull market
cycle. And by studying these examples and by using the checklists and rou-
tines we’ll go over throughout this book, you’ll see exactly what steps you
can take to profit from them.

How to Find & Own America’s Greatest Opportunities by Bill O’Neil
Each week, Bill O’Neil personally writes a short column that walks you
through the full “life cycle” of a winning stock. You’ll see what CAN SLIM
traits it had before it made its big price move—and what sell signals it even-
tually flashed. Reading Bill’s insights each week will help you spot tomor-
row’s big winners—and handle them profitably when you do. See a sample column at
www.investors.com/GettingStartedBook.