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24 HOW TO MAKE MONEY IN STOCKS—GETTING STARTED
stocks in terms of key CAN SLIM traits. 321. 316 ➔
New bull cycle had just begun in March, following the 2008 housing and financial crisis.
61%.
47% ➔ Apple’s iPods, iPhones, iTunes, and apps market made it the innovative leader in the music and smartphone industries and also sparked new interest and market share for its line of Mac computers. Apple’s Accumulation/Distribution Rating of B+ (see Buying Checklist) showed i
breakout. EPS growth in 3 quarters prior to big move: 37% ➔ Average 3-year annual EPS growth: 48%. scooping up shares over the prior 3 months. 98 Composite Rating showed Apple was outperforming 98% of all
traits in place before Focus on companies with big earnings growth and a new, innovative product or service.
CAN SLIM Case Study: Apple (AAPL) from July 2009–September 2012 381% gain All 3 “big rocks” and key CAN SLIM ® Only buy stocks when the overall market is in an uptrend. Market Direction: Current Earnings: Annual Earnings: New Product/Service: Buy stocks being heavily bought by institutional investors

