Page 1086 - How to Make Money in Stocks Trilogy
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72  HOW TO MAKE MONEY IN STOCKS—GETTING STARTED


           ■ ✔  Accumulation/Distribution Rating of A or B


           Here’s another way to see if institutional investors are buying or selling
                                                                       ®
         your stock: Check the Accumulation/Distribution Rating (ACC/DIS RTG ).
           Accumulation is a fancy word for buying. Distribution refers to selling.
         The Acc/Dis Rating, which ranges from A (best) to E (worst), tracks institu-
         tional trading in a stock over the last 13 weeks (roughly three months). It
         does that by focusing exclusively on the large-volume trades only profes-
         sional investors make.
           The table below shows what the A to E ratings mean. In general, only buy
         stocks with an A or B Accumulation/Distribution Rating, and avoid those
         rated D or E.



                           Accumulation/Distribution Rating
           Measures the level of buying and selling by institutional investors in a stock over the
           last 13 weeks
                     A = Heavy buying
                     B = Moderate buying
                     C = Equal amount of buying and selling
                     D = Moderate selling
                     E = Heavy selling



           The info below for Netflix shows the kinds of gains that are possible when
         a stock passes the institutional sponsorship criteria and other areas of the
         Buying Checklist.


           Netflix’s Institutional Sponsorship Just Before Rising 683%
           March 2009–July 2011
           Accumulation/Distribution Rating at time of breakout: A–
           Fund ownership in 4 quarters prior to big move: 300 ➔ 375 ➔ 395 ➔ 436
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