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SHARE THE CAUSE, SHARE THE DIFFERENCE
                                          The complete guide to recruiting for success







           This seminar in context                                                                    4


           Recruiting basics
              •   What is recruiting?                                                                 9
              •   Why recruit?                                                                        9
              •   Strength in numbers                                                                 10
              •   The 7 needs                                                                         12
              •   Recruiting ethics                                                                   14
              •   At a glance: recruiting basics                                                      15

           The recruiting process
              •   The 6 steps of an effective recruiting process                                      17
                   1. Identify                                                                        18
                   2. Approach                                                                        19

                   3. Share the Cause                                                                 19
                   4. Share the Difference                                                            21
                   5. Enroll your prospect                                                            24
                   6. Follow up                                                                       25
              •  At a glance: the recruiting process                                                  26

           Recruiting skills
              •   The courage to be vulnerable                                                        28
              •   Listening for needs                                                                 31
              •   Managing objections                                                                 34
              •   At a glance: recruiting skills                                                      38


           Glossary                                                                                   39


           Appendix
              1. The perfect presentation process: additional resources                               43
              2. Using the Rena Ware Difference video                                                 44
              3. Living wholeheartedly                                                                45
              4. Needs and feelings                                                                   46
              5. Recruiting roleplays                                                                 49











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