Page 100 - MARSIUM'21 COMP OF PAPER

77 Nadia Safian (2021)

⬛ 1.0 INTRODUCTION

1.1 COMPANY BACKGROUND
The second-hand clothing trade can be traced back to the origin of the clothing industry. Before the Middle Ages and the European
Renaissance, the second-hand clothing trade was a way for the poor to buy better, more fashionable clothing. Thrift shopping, or purchasing
second-hand goods, was originally a way for people to buy basic necessities that they might not otherwise have been able to afford.
(Chan,2020). The other way around in today’s world, the avid buyer of secondhand goods has grown in the larger number than before.The
secondhand market is widely describes as the durable trade or semi-durable goods which had one or more preceding owner (Durif, Arcand,
Ertz and Connolly, 2018). The second or later end users may not receives the same shape as for the new goods, however, they will enlighten
the significant benefits of supporting a sustainable choice, fair labor right, affordable price and high style. Supporting the greener has helped
to reduce the world’s overflowed landfills and also eliminating all humanity’s carbon emission. Buying secondhand final goods also
contributes to the people, the rumour of fast fashion industries were violated the right of human labour has found to be true. The concept
described a shorter delivery time, which can shorten the production process and speed up the work, thereby shortening the life cycle (Barnes,
Lea, Bhardwaj and Fairhurst, 2010). Pesticides the garment workers around the world to achieve their expectation of high volume production
has gone beyond a normal person capability. On the other sight, thrift are usually small local businesses that run businesses and support the
community. Due to the supervision of local authorities, it is much easier to provide fair wages. The views of the good insight brought an
expand to the secondhand market that either in physical or online purchasing environment. The negative drawbacks it has on the environment
has declined consumer consumption and increased the willingness to discontinue their purchasing intention.
Bundle4home named after the acronym of ‘Bundle for home’. The brand name was entitled to portray in consumer view that the
business allocates in selling secondhand items for the ground they are living in. Bundle4home founded by Wan Nur Amiza Binti Wan Adnan
was incorporated in September 2020 and established in November 7,2020. The business owned under Sa Izz Resources Enterprise, is
operating at 51, Jalan Niaga 11, 81900 Kota Tinggi, Johor. It is the first brand and business line that the company has brought to the market,
Bundle4home is offering the secondhand product line from the household items to clothes. The business is fully managed by its founder and
hired two employees with the position of store supervisor and online supervisor respectively.Their mission is to bring the treasure in
secondhand goods from wide range of styles at the most affordable price. Bundle4home emphasizing that everyone can live their day in cosy
and comfort without costing a huge amount of money. Hence, aside from the social class, now all of the people is able to pay for high
quality goods to be worn in their home. Furthermore, Bundle4home is distinguish the secondhand customer experiences by enlighten the
environment in their physical store, they are creating the bright and minimal atmosphere, pleasant smells and enjoyable experience in order
to change the skeptics thought of stuffy and crowded space in every thrift store. That beside the point, the business is objected to encourage
sustainable purchase and expand the larger growth of revenues. As become as new to the market, henceforward they are aiming to make the
brand well known and expand franchises all around the Malaysia.

1.2 BACKGROUND OF THE PROBLEM
The small business sectors involves as an crucial role for the overall economy,typically accounting for the net performance growth
increased of 2.6 percent and 3.5 percent of employment in Malaysia. (DOSM, 2019). The Covid-19 pandemic has presented small businesses
and their owners with unprecedented challenges as demand subsides, the supply chain is disrupted and production is slowed

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