Page 101 - MARSIUM'21 COMP OF PAPER

78 Nadia Safian (2021)

down, thus associated with hazardous working environments (Kim, Parker and Schoar, 2020). The collision of the crisis or disaster on the
micro enterprise area should be a great concern for entrepreneurs, because it will influence the present and long run business performance.
75 percent of business has shown without the coherence plan will burn out within three years after a crisis streaks. (Cook, 2015). In the end
of May 2021, the country had urged to be fully locked down after the first wave of contingency outbreak last year. In respond to this fifth
wave of Covid-19, our local government has revised its measures to the Movement Control Order (MCO) according the increasing number
of spread in the nation. All of the sectors in economic, education ,tourism, manufacturing, logistic and mores were forced to close as following
the government order. Only essential economics are allowed to operate with strict constancy Standard Operation Procedures (SOP).
The force closure was prohibited people to attend the business physically hence impacted company profit and revenue directly. To stay
insistent in the new economic and business norms entails new adoption in strategies and practices. In the world of pandemic, consumers have
switched to online channels dramatically, thus business in any industries need to rapidly catch and respond toward interacting in the digital
way. Into the bargain, the crisis build the meanders to people who just start their business. Although start-ups have emerged as important role
for economic growth, employment rate and innovation catalyst, either the back breaker or likelihood faced by start-ups may arise now and
after pandemic. Most existing start-ups are more susceptible to the crisis as compared to the established incumbents. The probability of risk
is higher than other older small and medium enterprises (SMEs), start-ups encounter constructions in accessing funding and often to rely on
a small organization team, therefore, this can increase the further exposure of vulnerability and shock towards today’s environment. Bringing
to the public in the third quarter of 2020, Bundle4Home was made audacious move to begin and deliver their goods to the market in the midst
of pandemic. There were the time when the number of active Covid-19 cases were drop into one digit number, thus government was taken
to restructure in opening and restarting the economic activities all over the country again. The business was able to normally operate and

welcome their potential customers to their physical store. In the start of the business, Bundle4home was successfully established their social
media platform in Instagram and Facebook. They were spreading their business line and activities through the numerous of local community
group in Facebook. They were also launched their business in the most top e-commerce platform in Malaysia, Shopee. However, conducted
the selling in the internet of thing was not their main focused to gain and grow the profits. The larger sales contributed from their physical
activities in the first three months.
Due to the circumstances of government restriction onto the fatten curve of Covid-19 spreads, many measures involved and fluctuated,
as from the interstate and inter-district travels are banned nationwide, to the fully force closure oh physical activities have affected the
Bundle4home in many ways. Supporting the business in the crisis has shifted it to perform the business function in online channel. The short
duration initiating Bundle4home to the public still make the brand new and gain small-scale recognition among the potential market.
Furtherless, the number of interaction and engagement are yet to be recorded in low acknowledgement. Company performance is facing the
sunken and depressed exchange rate from time to time. Bundle4home growth is declining drastically in the pandemic time. The most important
issue that brought all the depression part is company face with the limited awareness from its target market. Brand awareness is the capability
to identify a brand in different terms by consumers which assist with the brand recognition and assumption towards a particular brand. The
familiarity will be enhanced through he creation of brand awareness in the repeated exposure (Huang, Yen, Liu and Chang, 2014). In growing
company profit, brand image per taken to gain customer attentions. In spite of the fact, the company is invented great offerings, without brand

recognition, the business will remain the poor performance. The powerful image will influence into depth the character of the product and
the proposed value, create the uniqueness and gain competitive advantage and providing the sentimental value towards the figure entity.
Brand awareness communication are the principal factors to develop the best outcomes in the company (Tiurida and Imam, 2019).

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