Page 15 - MARSIUM'21 COMP OF PAPER

LEON XIN CI, PROF. DR. NOOR HAZARINA BINTI HASHIM 351

THE INFLUNCE OF INSTAGRAM MARKETING ON NANCY’S KITCHEN
RESTAURANT – A BABA NYONYA RESTAURANT TOWARDS VISITORS’
VISIT INTENTION

LIM HUEY NEE, DR. MAZILAH BINTI ABDULLAH 368

FACTORS INFLUNCING CUSTOMER SATISFACTION AT ROUMUMMY
BAKERY

LIM SEOW YING, DR. THOO AI CHIN 381

SOCIAL MEDIA AND ENGAGEMENTS STRATEGIES TO INCREASE
BRAND EQUITY AND PURCHASE INTENTION OF RED FUTURE

NETWORK ENTERPRISE
MOHAMED FIRDAUS MOHAMAD KARIM, EN. AHMAD SHARIFUDDIN 408
BIN SHAMSUDDIN

THE IMPACT OF INFLUENCERS MARKETING TOWARDDS

GENERATION Y AND Z IN TEMS OF PURCHASE DECISION

MUHAMAD ABDULQAYUM BIN MOHD SHAHIMI, DR. MAZILAH BINTI 423

ABDULLAH

FACTORS INFLUENCING CUSTOMER SATISFACTION: CASE STUDY OF
AWANAZSTYLE SDN. BHD.

MUHAMAD RIFQI ZAFRAN BIN ABDUL HAKIM, DR. ADAVIAH BINTI 437

MAS’OD

FACTORS AFFECTING SALES PERFORMANCE: CASE STUDY OF
NAVEGACION