Page 11 - MARSIUM'21 COMP OF PAPER

TEO KAR QING, DR. ADAVIAH BINTI MAS’OD 57

THE IMPACT OF BRAND EQUITY ON REPURCHASE INTENTION
TOWARD HERMS ENTERPRISE
WOON ZENG QUAN, DR, GRACE THOO AI CHIN 58

MARKETING INTERVETION TO STIMULATE PURCHASE INTENTION
MY-ROBOT TAMAN UNIVERSITI SDN. BHD.
YAP KAI YING, DR, GRACE THOO AI CHIN 60

SOCIAL MEDIA STRATEGIES TO INCREASE BRAND OF A
TRADITIONAL CHINESE PASTRY SHOP – CHOP KEK LIAN SENG