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HAIRIYAH BINTI YUSUF, DR. NOR ZAFIR BINTI MD SALLEH 352

CONSUMER ENGAGEMENT BEHAVIOR TOWARDS SOCIAL MEDIA
CONTENT FORMAT IN COSMETIC INDUSTRY
HIEW GEE CHEN, PROF. ROHAIZAT BIN BAHARUN 270

CULTURAL VALUES IN PETRONAS ADVERTISEMENTS FOR
CELEBRATION CHINESE NEW YEAR AMONG MALAYSIAN ETHICS
INTAN YUSNIZA, PROF. DR. NOOR HAZARINA BINTI HASHIM 286

THE EVALUATION ON THE HOTEL WEBSITE PERFORMANCE
TOWARDS CUSTOMERS RESERVATION
JAMY ONG SWEE AI, DR. ADAVIAH BINTI MAS’OD 303

APPLICATION OF SERVPERF MODEL TO EVALUATE CUSTOMER

SATISFACTION INTHE COURIER INDUSTRY: A CASE STUDY ON J&T
EXPRESS MALACCA
KER JIE MING, DR. ZURAIDAH BINTI SULAIMAN 318

FACTORS INFLUENCING CUSTOMER LOYALTY OF MOBILE
ELECTRONICS STORES: CASE STUDY OF ONLY U MOBILE
ENTERPRISE

LEE MEI XIAN, PROF. DR. NOOR HAZARINA BINTI HASHIM 333

IMPACT OF KKKL EXPRESS’S WEBSITE DESIGN ELEMENTS TOWARDS

USER SATISFACTION