Page 223 - MARSIUM'21 COMP OF PAPER

Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy
of Marketing Science, 48(1). https://doi.org/10.1007/s11747-019-00695-1

Bahtar, A. Z., & Muda, M. (2016). The Impact of User – Generated Content (UGC) on Product Reviews towards Online
Purchasing – A Conceptual Framework. Procedia Economics and Finance, 37. https://doi.org/10.1016/s2212-
5671(16)30134-4

Bai, L., & Yan, X. (2020). Impact of firm-generated content on firm performance and consumer engagement: Evidence from
social media in China. Journal of Electronic Commerce Research, 21(1).
Banning, E. B. (2021). Sampled to Death? The Rise and Fall of Probability Sampling in Archaeology. In American Antiquity
(Vol. 86, Issue 1). https://doi.org/10.1017/aaq.2020.39
Barreda, A. A., Bilgihan, A., Nusair, K., & Okumus, F. (2015). Generating brand awareness in Online Social Networks.
Computers in Human Behavior, 50. https://doi.org/10.1016/j.chb.2015.03.023

Bashir, M. A., Ayub, N., & Jalees, T. (2017). The impact of the firm generated contents and the user generated contents through
social media on brand equity elements. Pakistan Business Review, 19(3).
Bell, E. E. L., Bryman, A., Cresswell, J.-W., London: Sage Publications, I., Malhotra, M. K., Grover, V., McCorcle, M. D.,
Bell, E. E. L., Kothari, C. R., Sekaran, U., Wiley, J., Ridings, C. M., Gefen, D., & Arinze, B. (2002). Research
Design: Qualitative, Quantitative, and Mixed Methods Approaches (2nd Edition). Journal of Operations Management,
16(4).

Berndt, A. E. (2020). Sampling Methods. Journal of Human Lactation, 36(2). https://doi.org/10.1177/0890334420906850
Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative
consumers: Implications for international marketing strategy. Business Horizons, 55(3).
https://doi.org/10.1016/j.bushor.2012.01.007
Berthon, P., Pitt, L., & Campbell, C. (2008). Ad lib: When customers create the ad. In California Management Review (Vol.
50, Issue 4). https://doi.org/10.2307/41166454

Bolton, R. N., Parasuraman, A., Hoefnagels, A., Migchels, N., Kabadayi, S., Gruber, T., Loureiro, Y. K., & Solnet, D. (2013).
Understanding Generation Y and their use of social media: A review and research agenda. Journal of Service
Management, 24(3). https://doi.org/10.1108/09564231311326987
Boru, T., Canada, S., & Wen, M. (2018). Research Design and Methodology 5 . 1 . Introduction Citation : Lelissa TB ( 2018
); Research Methodology ; University of South Africa , PHD Thesis. Reuters.Com, 41(December).
Bruhn, M., Schoenmueller, V., & Schäfer, D. B. (2012). Are social media replacing traditional media in terms of brand equity
creation? Management Research Review, 35(9). https://doi.org/10.1108/01409171211255948
Buil, I., de Chernatony, L., & Martínez, E. (2013). Examining the role of advertising and sales promotions in brand equity
creation. Journal of Business Research, 66(1). https://doi.org/10.1016/j.jbusres.2011.07.030

Cain, M. K., Zhang, Z., & Yuan, K. H. (2017). Univariate and multivariate skewness and kurtosis for measuring nonnormality:
Prevalence, influence and estimation. Behavior Research Methods, 49(5). https://doi.org/10.3758/s13428-016-0814-1
Cambra-Fierro, J. J., Fuentes-Blasco, M., Huerta-Álvarez, R., & Olavarría, A. (2021). Customer-based brand equity and
customer engagement in experiential services: insights from an emerging economy. Service Business, 15(3).
https://doi.org/10.1007/s11628-021-00448-7
Carlson, J., Rahman, M. M., Taylor, A., & Voola, R. (2019). Feel the VIBE: Examining value-in-the-brand-page-experience
and its impact on satisfaction and customer engagement behaviours in mobile social media. Journal of Retailing and
Consumer Services, 46. https://doi.org/10.1016/j.jretconser.2017.10.002

Carol, K. (2021, February 23). Brand Awareness. Retrived from Investopedia:
https://www.investopedia.com/terms/b/brandawareness.asp.
Cham, T. H., Lim, Y. M., & Sigala, M. (2021). Marketing and social influences, hospital branding, and medical tourists’
behavioural intention: Before- and after-service consumption perspective. International Journal of Tourism Research.
https://doi.org/10.1002/jtr.2489
Chaney, I., Hosany, S., Wu, M. S. S., Chen, C. H. S., & Nguyen, B. (2018). Size does matter: Effects of in-game advertising
stimuli on brand recall and brand recognition. Computers in Human Behavior, 86.
https://doi.org/10.1016/j.chb.2018.05.007

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