Page 227 - MARSIUM'21 COMP OF PAPER
P. 227
Malhotra, N. (2012). Basic Marketing Research, 4th Edition (4th ed.). PEARSON.
Malthouse, E. C., Calder, B. J., Kim, S. J., & Vandenbosch, M. (2016). Evidence that user-generated content that produces
engagement increases purchase behaviours. Journal of Marketing Management, 32(5–6).
https://doi.org/10.1080/0267257X.2016.1148066
Manap, K., & Adzharudin, A. (2013). The Role of User Generated Content (UGC) in social media for Tourism Sector. The
2013 WEI International Academic Conference Proceedings.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons,
52(4). https://doi.org/10.1016/j.bushor.2009.03.002
Jimmie, M. (2014). Definition and Classes of social media. Encyclopedia of social media and Politics.
Mathur, S., Tewari, A., & Singh, A. (2021). Modelling the Factors affecting Online Purchase Intention: The Mediating Effect
of Consumer’s Attitude towards User- Generated Content. Journal of Marketing Communications.
https://doi.org/10.1080/13527266.2021.1936126
Maurya, U. K., & Mishra, P. (2012). What is a brand? A Perspective on Brand Meaning. European Journal of Business and
Management, 4(3).
Md Saad, N. H., & Yaacob, Z. (2021). Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of
FashionValet and the dUCk Group. SAGE Open, 11(3). https://doi.org/10.1177/21582440211030274
Morgan Glucksman. (2017). The Rise of Social Media Influencer Marketing on Lifestyle Branding: A Case Study of Lucie
Fink. Elon Journal of Undergraduate Research in Communications, 8(2).
Morrissey, M. B., & Ruxton, G. D. (2018). Multiple Regression Is Not Multiple Regressions: The Meaning of Multiple
Regression and the Non-Problem of Collinearity. Philosophy, Theory, and Practice in Biology, 10(20210712).
https://doi.org/10.3998/ptpbio.16039257.0010.003
Müller, J., & Christandl, F. (2019). Content is king – But who is the king of kings? The effect of content marketing, sponsored
content & user-generated content on brand responses. Computers in Human Behavior, 96.
https://doi.org/10.1016/j.chb.2019.02.006
Nadeem, W., Andreini, D., Salo, J., & Laukkanen, T. (2015). Engaging consumers online through websites and social media:
A gender study of Italian Generation Y clothing consumers. International Journal of Information Management, 35(4).
https://doi.org/10.1016/j.ijinfomgt.2015.04.008
Naem, M., & Okafor, S. (2019). User-Generated Content and Consumer Brand Engagement. https://doi.org/10.4018/978-1-
5225-7344-9.ch009
Naughton, J. (2016). The evolution of the Internet: from military experiment to General Purpose Technology. Journal of Cyber
Policy, 1(1). https://doi.org/10.1080/23738871.2016.1157619
Neelankavil, J. P. (2015). International Business Research. In International Business Research.
https://doi.org/10.4324/9781315689876
Negoro, A., & Alif, M. G. (2020). Impact of Firm-Created Content and User-Generated Content on Consumer Perception in
Grab-and-Go Coffee Brands. https://doi.org/10.2991/aebmr.k.201222.003
Nguyen, C., & Nguyen, D. (2020). A study of factors affecting brand awareness in the context of viral marketing in Vietnam.
International Journal of Advanced Science and Technology, 29(5). https://doi.org/10.2139/ssrn.3930643
Nisar, T. M., Prabhakar, G., Ilavarasan, P. V., & Baabdullah, A. M. (2020). Up the ante: Electronic word of mouth and its
effects on firm reputation and performance. Journal of Retailing and Consumer Services, 53.
https://doi.org/10.1016/j.jretconser.2018.12.010
Ozuem, W., Pinho, C. A., & Azemi, Y. (2016). User-generated content and perceived customer value. In Competitive Social
Media Marketing Strategies. https://doi.org/10.4018/978-1-4666-9776-8.ch003
Panchal, S. K., Khan, B. M., & Ramesh, S. (2012). Importance of ‘brand loyalty, brand awareness and perceived quality
parameters’ in building brand equity in the Indian pharmaceutical industry. Journal of Medical Marketing, 12(2).
https://doi.org/10.1177/1745790412440569
Park, J. Y., Back, R. M., Bufquin, D., & Shapoval, V. (2019). Servicescape, positive affect, satisfaction and behavioral
intentions: The moderating role of familiarity. International Journal of Hospitality Management, 78.
https://doi.org/10.1016/j.ijhm.2018.11.003
205

