Page 228 - MARSIUM'21 COMP OF PAPER

Parwinder, K., & Rekhi, S. (2018). The Impact of Brand equity on Business and Customer Perception. International Research
Journal of Management and Commerce , 4(11). https://doi.org/10.13140/RG.2.2.24683.03361

Perreault William, Cannon, J., & McCarthy, J. (2013). Basic Marketing: A Marketing Strategy Planning Approach.
McGraw-Hill Higher Education.
Pletikosa Cvijikj, I., & Michahelles, F. (2013). Online engagement factors on Facebook brand pages. Social Network Analysis
and Mining, 3(4). https://doi.org/10.1007/s13278-013-0098-8
Raji, R. A., Mohd Rashid, S., Mohd Ishak, S., & Mohamad, B. (2020). Do Firm-Created Contents on Social Media Enhance
Brand Equity and Consumer Response Among Consumers of Automotive Brands? Journal of Promotion Management,
26(1). https://doi.org/10.1080/10496491.2019.1612490
Royle, J., & Laing, A. (2014). The digital marketing skills gap: Developing a Digital Marketer Model for the communication
industries. International Journal of Information Management, 34(2). https://doi.org/10.1016/j.ijinfomgt.2013.11.008

Rudloff, S., & Frey, B. (2010). Social Media and the Impact on Marketing Communication. International Journal on Industrial
Marketing and E-Commerce.
Sammut-Bonnici, T. (2015). Brand and Branding. In Wiley Encyclopedia of Management.
https://doi.org/10.1002/9781118785317.weom120161
Sashi, C. M. (2012). Customer engagement, buyer-seller relationships, and social media. Management Decision, 50(2).
https://doi.org/10.1108/00251741211203551

Schivinski, B., & Dabrowski, D. (2015). The impact of brand communication on brand equity through Facebook. Journal of
Research in Interactive Marketing, 9(1). https://doi.org/10.1108/JRIM-02-2014-0007
Schmidt, A. F., & Finan, C. (2018). Linear regression and the normality assumption. In Journal of Clinical Epidemiology
(Vol. 98, pp. 146–151). Elsevier USA. https://doi.org/10.1016/j.jclinepi.2017.12.006
Schnurr, B., Brunner-Sperdin, A., & Stokburger-Sauer, N. E. (2017). The effect of context attractiveness on product
attractiveness and product quality: the moderating role of product familiarity. Marketing Letters, 28(2).
https://doi.org/10.1007/s11002-016-9404-3
Schreuder, H. T., Gregoire, T. G., & Weyer, J. P. (2001). For what applications can probability and non-probability sampling
be used? Environmental Monitoring and Assessment, 66(3). https://doi.org/10.1023/A:1006316418865

Seo, E.-J., & Park, J.-W. (2018). A Study on the Influence of the Information Characteristics of Airline Social Media on e-
WOM, Brand Equity and Trust. The Open Transportation Journal, 12(1).
https://doi.org/10.2174/1874447801812010289
Sethna, B. N., Hazari, S., & Bergiel, B. (2017). Influence of user generated content in online shopping: Impact of gender on
purchase behaviour, trust, and intention to purchase. In International Journal of Electronic Marketing and Retailing
(Vol. 8, Issue 4). https://doi.org/10.1504/IJEMR.2017.087719

Seturi, M. (2017). Brand awareness and success in the market. Journal of International Publications, 11(September 2017).
Severin, V., Louviere, J. J., & Finn, A. (2001). The stability of retail shopping choices over time and across countries.
Journal of Retailing, 77(2). https://doi.org/10.1016/S0022-4359(01)00043-4

Shahid, Z., Hussain, T., & Zafar, F. (2017). The Impact of Brand Awareness on the Consumers’ Purchase Intention. Journal
of Accounting & Marketing, 06(01). https://doi.org/10.4172/2168-9601.1000223
Shojaee, S., & bin Azman, A. (2013). An evaluation of factors affecting brand awareness in the context of social media in
Malaysia. Asian Social Science, 9(17). https://doi.org/zhozhou10.5539/ass.v9n17p72

Silva, P. (2017, February 20). When Social Media Is A Waste Of Time For Businesses. Forbes.
ttps://www.forbes.com/sites/piasilva/2017/02/20/when-social-media-is-a-waste-of-time-for-businesses/?sh=53bdf8aa2
37f

Simon Kemp. (2021). Digital 2021: Global Overview Report — DataReportal – Global Digital Insights. Kepios Pte. Ltd., We
Are Social Ltd. and Hootsuite Inc.
Sivanenthera, S., & Shanmugathas, S. (2018). Factors Influencing Customer Perceived Value of Services of Medical Clinics.
EXCEL International Journal of Multidisciplinary Management Studies, 3(5).
Smith, D. C., & Aaker, D. A. (1992). Managing Brand Equity: Capitalizing on the Value of a Brand Name. Journal of
Marketing, 56(2). https://doi.org/10.2307/1252048

206