Page 225 - MARSIUM'21 COMP OF PAPER

Getaruelas, R. (2019). IMPACT OF SOCIAL MEDIA ADVERTISEMENT TO THE CUSTOMER PRODUCT BRAND
AWARENESS OF SELECTED INTERNATIONAL COFFEE SHOPS IN MUSCAT, OMAN: AN INQUIRY TO
THE CUSTOMER. Asian Journal of Management Sciences & Education, 8(1).
Ghasemi, A., & Zahediasl, S. (2012). Normality tests for statistical analysis: A guide for non-statisticians. International
Journal of Endocrinology and Metabolism, 10(2). https://doi.org/10.5812/ijem.3505

Ghose, A., Ipeirotis, P. G., & Li, B. (2012). Designing ranking systems for hotels on travel search engines by mining user-
generated and crowdsourced content. Marketing Science, 31(3). https://doi.org/10.1287/mksc.1110.0700
Gill, S. L. (2020). Qualitative Sampling Methods. Journal of Human Lactation, 36(4).
https://doi.org/10.1177/0890334420949218
Godes, D., & Mayzlin, D. (2009). Firm-created word-of-mouth communication: Evidence from a field test. Marketing Science,
28(4). https://doi.org/10.1287/mksc.1080.0444

Guha, S., Mandal, A., & Kujur, F. (2021). The social media marketing strategies and its implementation in promoting
handicrafts products: a study with special reference to Eastern India. Journal of Research in Marketing and
Entrepreneurship, 23(2). https://doi.org/10.1108/JRME-07-2020-0097

Gursoy, D., Chen, J. S., & Chi, C. G. (2014). Theoretical examination of destination loyalty formation. International Journal
of Contemporary Hospitality Management, 26(5). https://doi.org/10.1108/IJCHM-12-2013-0539
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis, 7th ed. Prentice Hall, New Jersey.
Technometrics, 15(3).
Harrison, J. (2010). User-generated content and gatekeeping at the BBC hub. Journalism Studies, 11(2).
https://doi.org/10.1080/14616700903290593

Harun, A., S. Ashraff, M. N., Martin, D., Jusoh, N. A. Q., & Rashid, U. K. (2018). The Influence Of Service Branding
Perception Oncustomer Satisfaction Of Low Cost Airlines: Air Asia And Malindo Air. Journal of Technology
Management and Business, 5(3). https://doi.org/10.30880/jtmb.2018.05.03.008

Hermaren, V., & Achyar, A. (2018). The effect of firm created content and user generated content evaluation on customer-
based brand equity. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 2(1). https://doi.org/10.31842/jurnal-
inobis.v2i1.63
Hernández-Ortega, B., San Martín, H., Herrero, Á., & Franco, J. L. (2020). What, how and when? Exploring the influence of
firm-generated content on popularity in a tourism destination context. Journal of Destination Marketing and
Management, 18. https://doi.org/10.1016/j.jdmm.2020.100504

Hewett, K., Rand, W., Rust, R. T., & Van Heerde, H. J. (2016). Brand buzz in the echoverse. Journal of Marketing, 80(3).
https://doi.org/10.1509/jm.15.0033
Hossien Emari. (2012). The mediatory impact of brand loyalty and brand image on brand equity. African Journal of Business
Management, 6(17). https://doi.org/10.5897/ajbm11.788

Huang, R., & Sarigöllü, E. (2012). How brand awareness relates to market outcome, brand equity, and the marketing mix.
Journal of Business Research, 65(1). https://doi.org/10.1016/j.jbusres.2011.02.003
Huang, T. K., Liao, C.-Y., Wang, Y.-T., & Lin, K.-Y. (2018). How Does Social Media Interactivity Affect Brand Loyalty?
Proceedings of the 51st Hawaii International Conference on System Sciences. https://doi.org/10.24251/hicss.2018.266
Huerta-Álvarez, R., Cambra-Fierro, J. J., & Fuentes-Blasco, M. (2020). The interplay between social media communication,
brand equity and brand engagement in tourist destinations: An analysis in an emerging economy. Journal of Destination
Marketing and Management, 16. https://doi.org/10.1016/j.jdmm.2020.100413
Huertas, A., & Marine-Roig, E. (2016). User reactions to destination brand contents in social media. Information Technology
and Tourism, 15(4). https://doi.org/10.1007/s40558-015-0045-9

Hutter, K., Hautz, J., Dennhardt, S., & Füller, J. (2013). The impact of user interactions in social media on brand awareness
and purchase intention: The case of MINI on Facebook. Journal of Product and Brand Management, 22(5).
https://doi.org/10.1108/JPBM-05-2013-0299

Ilias, N., Khoo, T., Lo, M., Afendi, S., Yee, S., & Badruddin, N. (2020). Factors Influencing Brand Equity of Sportswear
Brand Among Young Adult in Malaysia. 3(1).
Jara, M., & Cliquet, G. (2012). Retail brand equity: Conceptualization and measurement. Journal of Retailing and Consumer
Services, 19(1). https://doi.org/10.1016/j.jretconser.2011.11.003

203