Page 308 - MARSIUM'21 COMP OF PAPER

Intan Yusniza (2022)

1.1 CASE COMPANY BACKGROUND

Harmoni One Convention Hotel are 4-star hotel located in Batam Centre, Batam Island, Indonesia. Harmoni One Hotel
is a MICE (Meetings, Incentives, Conferences, and Exhibitions) hotel Harmoni One Convention Hotel & Service Apartments.
Harmoni One is a notable property in Batam Centre, encircled by important industrial buildings and local government offices,
as well as being closer to the Batam Centre Ferry Terminal and Mega Mall Shopping Mall. Harmoni One is a refuge for both
business and leisure travellers, with 292 hotel rooms and 211 service apartments (coming soon) designed in a refined elegance
and timeless charm. It also has 24 first-class meeting rooms and three ballrooms with varying capacities. In a conventional
theatre for meeting setup, the vast pillar-less Grand Ballroom can accommodate more than 1,500 people. It is quickly gaining
a reputation as one of Batam's best venues for successful conferences and corporate activities, as well as offering guests with
a wealth of luxury in its luxurious furnishings. This company has a good website design. The website has a good information
about services and facilities of Harmoni One Hotel. According to their website, the design or the feature are very rarely to
change or modify. So, the feature or the design from year to year is almost same. Based on this problem, the online manager
should know and understand about the intention of travellers to make purchase of reservation towards the website. The hotel
website needs to make a new improvement about the website design. Because now the less often guess booked through the
property’s own website and more to booked manually. On the other hand, many travellers or tourism are more choosing to
book the hotel trough the Online Travel Agencies.
This is the biggest challenges of Harmoni One Hotel to improves their website quality. Many hotels are, without a doubt,
increasing their needs for incorporating information technologies into their whole company operations. Third-party online
hotel booking services are a good example of combining IT and commercial operations in the entire industry. Prior to the
introduction of third-party internet hotel booking sites, customers had to call a hotel reservation department directly. However,
third-party booking services (e.g., Hotels.com, Booking.com, Traveloka.com, Agoda.com, Trip Advisor) provide consumers
with a variety of perks prior to making a reservation. Third-party online booking services have evolved into a range of mobile
platforms, including smart phones (Android, iPhone) and tablet PCs, as they have become more sophisticated. For example,
consumers can utilise mobile apps on their smartphones to book accommodations. Because the booking is performed on third-
party online booking sites and consumers are not transferred to a hotel's website, the mobile platform has made hotel booking
more easily.

1.1.1 SWOT ANALYSIS

These are SWOT analysis to the online reservation trough Harmoni One Hotel websites. This table explains
the analysis on customer reservation online booking through the hotels websites. For the strength: When Harmoni
One hotel is active on their website it will give benefits to the company such as increase the amount of promotion
activity. For the customer it is also easy to make a reservation directly using the Harmoni One Hotel Website. When
Harmoni One Hotel is active on their website, it also can improve the internet quality also provide training to
reservationists who are not familiar with the extranet. But doing online reservation through websites also gave the
weaknesses to the company because it was reliant on the internet also gave an impact on the functionality of website
design. On the other hand, using the website it can be used for campaigns for online reservation. But, the cancellation
and false booking are the risk for the company and customer when they are doing online reservation.

Strengths Weaknesses

1. Increase the amount of promotion 1. Online reservations are reliant on the
activity internet and website design
2. Improving internet quality functionality.
3. Provide training to reservationists who 2. The extranet's complication
are unfamiliar with the extranet.

Opportunity Threat

1. Using the website channels as a media 1. Cancellation, no-show, and false bookings are all
campaign for online reservation. considered risks that result in a financial loss.
2. Customers can make last-minute
reservations thanks to the availability of
internet reservations.

Table 1. SWOT Analysis

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